Social analytics proficiency
Posted: Tue Jan 21, 2025 9:28 am
For example, in this job description, Intelligentsia is looking for someone with platform-specific analytics experience to fill their social media manager role.
A social media manager job description from portugal b2b leads Intelligentsia.
You must also be able to understand and interpret how social insights impact your business goals. Knowing which data points matter most is essential. As Barnes says, “It’s easy to get caught up in more visible wins like the number of new followers or getting on the Explore page, but more behind-the-scenes metrics like engagement, clicks or recall are likely more relevant to your goals and what your social media team is spending their efforts trying to improve.”
Improve your analytics skills so you can provide data-driven answers to questions from your colleagues in marketing and beyond.
Effective project management skills
Being able to manage multiple projects simultaneously—while balancing competing priorities—is essential for all social media marketers. The role requires attention to detail, aptitude for solving hard problems, time management skills and flexibility.
Barnes describes, “Being able to juggle multiple relevant tasks and prioritize them effectively is necessary in the day-to-day. The nature of the industry means things can change at a moment’s notice, and you have to prove you can adapt.”
When applying for jobs, identify proof points you can share with future employers to demonstrate your project management skills—from overseeing multiple projects at once to how you organize your day to focus on your most important tasks.
A social media manager job description from portugal b2b leads Intelligentsia.
You must also be able to understand and interpret how social insights impact your business goals. Knowing which data points matter most is essential. As Barnes says, “It’s easy to get caught up in more visible wins like the number of new followers or getting on the Explore page, but more behind-the-scenes metrics like engagement, clicks or recall are likely more relevant to your goals and what your social media team is spending their efforts trying to improve.”
Improve your analytics skills so you can provide data-driven answers to questions from your colleagues in marketing and beyond.
Effective project management skills
Being able to manage multiple projects simultaneously—while balancing competing priorities—is essential for all social media marketers. The role requires attention to detail, aptitude for solving hard problems, time management skills and flexibility.
Barnes describes, “Being able to juggle multiple relevant tasks and prioritize them effectively is necessary in the day-to-day. The nature of the industry means things can change at a moment’s notice, and you have to prove you can adapt.”
When applying for jobs, identify proof points you can share with future employers to demonstrate your project management skills—from overseeing multiple projects at once to how you organize your day to focus on your most important tasks.