Virtual fitting rooms conquer the Spanish retail sector

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Last week, the most technological store established in our country landed in Spain. We had already predicted in our blog the arrival of the connection between commerce and customer through technology , and from ARBENTIA we announced that the Internet of Things (IoT) would be one of the trends that would hit hard in 2017.

The importance of implementing new technologies has an impact on the rich people database profitability of the brand, which, in addition to knowing its audience better by obtaining new data for its study, can enhance the customer experience by transmitting its brand image at the highest level.

The opening of this new fashion store is the first example of a digital establishment using IoT on the national scene. It offers a number of innovative services: Click&Collect product collection point, Wi-Fi connection in all areas, mobile payment system, digital ticket and the acclaimed virtual fitting room.

The interactive fitting room makes it possible to order garments without moving and to ask for advice from store staff

Focusing on this last service, we must emphasize the convenience of its services. The virtual fitting room is made up of a touch screen through which the customer can consult information about the garment by scanning its barcode. In addition, from the same support, the services of the store staff can be requested by ordering garments without leaving the fitting room, and this same technology even allows suggestions to be shown to the customer, promoting the sale of cross-selling products or suggesting the purchase of a garment from a higher category (upselling).