Whether we're talking about love, peacetime between nations, or yes, even real estate, trust is king. In a real estate sale, the only thing standing between you and the seller's trust are a few messages, and an unavoidable dose of preconceived notions.
. If a potential seller doesn’t have a good feeling after these initial messages, they’re unlikely to feel comfortable coming to you for an agent-managed sale, especially if they’re still on the fence about FSBO homes.
You may be selling commercial lab space at some point, but this isn't rocket science.
An equally fair question to ask yourself as building trust is how to not lose it. Both are founder email address list good things to ask yourself right now. A quick point on this: listen, literally. Listening is very important at this point in the agent-seller relationship. And the best real estate agents will be critical of this.
Action Point: By listening to any potential seller, you'll discover natural ways to connect with them. What's their story? What property are they selling? And why are they selling it?
Ask questions early in the customer relationship. Be more than conversational in your first impression. Be compassionate. By getting to know your salesperson, you'll also be letting them get to know you. It's often said that trust is a two-way street, but it's also a circle, or, if you'll pardon the pun, a dead end.
Empathize with why home sellers are selling, and under what criteria they want that sale to happen. If a seller has unrealistic expectations, that's okay; in fact, let them know. But always listen to what and how each home seller responds.
A natural extension of listening is keeping in touch with past clients: Buyers from six months ago can easily become tomorrow’s best real estate contacts.
So make this commitment count
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