Basic pumping of letter texts
Effective mailings require proper copywriting. Effective texts, and most importantly, letter subjects and headings are the key to high conversion, which we all strive for. Here is a checklist that will help you write good quality letters and not lose your knack.
1. Remember the purpose of the mailing
Each letter actually has one. Therefore, it is important to build the text around the main target action. And secondary sentences can logically complement it.
2. We know who our reader is
It is important to understand who we are addressing, what benefit we are going to bring to the reader and what problem we are going to solve. Use a friendly tone, express concern and understanding.
3. Create structure and logic
Think through the semantic blocks of the mailing in advance; this will bosnia and herzegovina mobile phone number list help you avoid getting lost in the depths of the author’s thoughts.
Main banner with the main ideaYou can write an explanatory paragraph or introduction under the bannerfurther blocks with headings, revealing the essence of the proposalclear CTAfooter
4. Write a catchy text for the first banner
The headline on the main banner is what the reader will see first. Your task is to clearly reflect the essence of the offer in it.
Write concisely and briefly, 6-8 words, just the essence.
Solve the reader's problem.
Focus on the benefit: explain the benefits, uniqueness, add numbers, urgency.
Divide an important long thought into a heading and a subheading.
Avoid the same old formulas that you still see in thousands of other companies' emails. Stand out, but don't be overly creative so that everyone understands the idea*.
Imagine that you are the recipient and ask yourself what benefit you will get from the letter, why you should read it.
*Here's an example of the same message in an email subject line from a grocery store.