Better customer engagement
Posted: Tue Jan 21, 2025 8:18 am
all of your visitors are looking for the same type of information, for example, if one of your visitors is looking to rent an apartment, another may be looking to sell a property, while another may be looking to rent an office space.
A chatbot in real estate can understand the user's needs based on a few questions, sift through the entire database within minutes, and offer the right real estate suggestion. Since the pre-selection of information occurs even as the visitor is answering questions to further narrow down the search, the user is engaged with the website. This poses a challenge when a human customer service interaction occurs, and research has found that over "21% of consumers consider chatbots to be the easiest way to connect compliance directors email lists with a business." -Ubisend, 2019
Higher
conversions
Outgrow
reported that around 53% of customers expressed willingness to engage in business relationships if they can be reached via chat or Messages. Visitors to your website are more likely to choose you over any other real estate agent or website if they can easily access you to answer their queries, suggest properties, and book appointments for them. A chatbot can help you achieve this.
As
with any other online business, real estate organizations also face the serious challenge of attracting online users and retaining their attention.
Given the huge list of real estate sites, multiple listing platforms and social media groups, users have very little time or interest to spare to wait for an agent to serve them.
This delay leads to increased bounce rates and causes the business to lose many potential customers. However, a chatbot offers instant responses, has the right answers, and can pick up the conversation from where the user left off, thereby engaging the user better than a physical agent could. This increased user engagement would also be reflected in a higher lead conversion rate.
Seamless appointment scheduling
Chatbots
can seamlessly integrate CRM data into the database and simplify access to property and user information without the need for human interference. This greatly helps your potential customers schedule appointments and viewings at a time that suits them, based on the information provided and the property owner.
The bot can also route the customer to support agents or the sales team based on where they are in the customer journey and what assistance they need, which is what around 34% of respondents in the Convince and Convert, 2018 survey say they use chatbots for. In other words, the survey revealed that around 34% of respondents said they would use a chatbot instead of a human customer support agent.
A chatbot in real estate can understand the user's needs based on a few questions, sift through the entire database within minutes, and offer the right real estate suggestion. Since the pre-selection of information occurs even as the visitor is answering questions to further narrow down the search, the user is engaged with the website. This poses a challenge when a human customer service interaction occurs, and research has found that over "21% of consumers consider chatbots to be the easiest way to connect compliance directors email lists with a business." -Ubisend, 2019
Higher
conversions
Outgrow
reported that around 53% of customers expressed willingness to engage in business relationships if they can be reached via chat or Messages. Visitors to your website are more likely to choose you over any other real estate agent or website if they can easily access you to answer their queries, suggest properties, and book appointments for them. A chatbot can help you achieve this.
As
with any other online business, real estate organizations also face the serious challenge of attracting online users and retaining their attention.
Given the huge list of real estate sites, multiple listing platforms and social media groups, users have very little time or interest to spare to wait for an agent to serve them.
This delay leads to increased bounce rates and causes the business to lose many potential customers. However, a chatbot offers instant responses, has the right answers, and can pick up the conversation from where the user left off, thereby engaging the user better than a physical agent could. This increased user engagement would also be reflected in a higher lead conversion rate.
Seamless appointment scheduling
Chatbots
can seamlessly integrate CRM data into the database and simplify access to property and user information without the need for human interference. This greatly helps your potential customers schedule appointments and viewings at a time that suits them, based on the information provided and the property owner.
The bot can also route the customer to support agents or the sales team based on where they are in the customer journey and what assistance they need, which is what around 34% of respondents in the Convince and Convert, 2018 survey say they use chatbots for. In other words, the survey revealed that around 34% of respondents said they would use a chatbot instead of a human customer support agent.