The newsletter is one of the variations of email marketing. It is different because it is a more informative and periodic option, where the main objective is to maintain a relationship with your audience, informing them of the latest news from your blog, for example. Actions of this type are very important, mainly to keep readers engaged and involved with your brand.
The objective of the newsletter is to create links with the reader, generating brand awareness and reliability, which not only opens the way to the desired action, but also establishes a relationship with medium and long-term results.
The newsletter is continuous and has a long-term validity, since even when latvia whatsapp resource stored, it remains useful. In addition, its appearance must not be aggressive so as not to cause fatigue.
Results Monitoring
After all the effort you've put into planning and implementing your targeted email marketing campaign, you need to analyze all the results. The goal here is to evaluate not only the overall email, but also each email sent, its opening and click rates.
One of the opportunities of this strategy is to evaluate the results and to chart new paths based on positive or negative results.
Some of the metrics you can evaluate are: opening rates, click rates, spam flagging, CTR (click-through rate compared to the base that opened the email), leads generated, among others.