If we had to define them in one s
Posted: Tue Jan 21, 2025 6:39 am
that allow brands to identify, manage and measure their campaigns autonomously.
entence, we would say that they are essential tools for professionals who want to collaborate with multiple KOLs in one or more campaigns, at the same time or throughout the year. But also, to control their relationships with content creators and be truly aware of the results of their actions.
Often based on the latest technologies, they offer a wide range of data and functionalities that provide all the strategic keys needed to optimize influencer campaigns:
– A catalogue of KOLs : by audience type, by network, by engagement rate, vp media email database by location, by profession,…
– A CRM (Customer Relationship Manager) for sending reports, managing relationships with KOLs, etc.
– A comprehensive interface often presented in the form of a dashboard with all the KPIs and metrics to measure performance and results on a daily basis.
The main objective of these technological solutions is to enable professionals to be as efficient as industry experts by finding, in one place, all the essential ingredients for the good management of a KOL Marketing strategy. Think of these platforms as a state-of-the-art aircraft with all the essential equipment to make the flight as smooth as possible. Now imagine that you are the pilot of this aircraft who has, in front of him, all the necessary controls to make it take off and take passengers to their destination.
It is also worth noting that these solutions are not only aimed at large companies with greater resources and/or DNVB, but we will return to this later.
For its part, Kolsquare has developed a data-driven KOL Marketing platform that helps professionals exceed their objectives at every stage of their campaigns, allowing them to:
– Identify the most relevant and related profiles for their brands from a catalogue of +1.5M KOLs (Key Opinion Leaders) on Instagram, Facebook, Twitter, YouTube and TikTok,
– Manage all aspects of your Influence campaigns (contact, sending briefs, direct messaging, etc.),
– Measure and analyze the results of your campaigns thanks to an extremely powerful report and analysis of all your data.
And the cost of all this? There are many KOL Marketing technology solutions on the market and it is sometimes difficult to make the right choice. At Kolsquare, we understand the key role that this lever can play in brand acquisition and awareness strategies. In this dynamic, we wanted to build our price list according to several criteria: maturity, needs and uses of each user.
The advantages of internalizing influencer marketing
Brands that understand the KOL marketing sector and decide to internalize their campaigns have several advantages. Equipped with a technological solution that offers them the full range of data and functionalities discussed above, they can benefit from
– Greater control over their influencer strategies and greater freedom in their actions. Thanks to the platform, they can also collaborate and manage multiple campaigns simultaneously across teams in one place.
– Considerable time savings in identifying the most relevant profiles for your brands, as well as in monitoring the performance of your campaigns in real time (by network, by KOL, etc.).
– An ROI approach to influencer marketing thanks to all the KPIs available in the dashboards dedicated to technological solutions. On Kolsquare, professionals have access to the number of active influencers, the social accounts mobilized, the potential target reached, the potential objective achieved, the content produced (posts, stories, videos), the ROI per KOL profile, the EMV (Earned Media Value) and all the market metrics in a report updated daily. This is a key element for brands that want to measure the impact of their actions in order to adjust their next campaigns accordingly.
entence, we would say that they are essential tools for professionals who want to collaborate with multiple KOLs in one or more campaigns, at the same time or throughout the year. But also, to control their relationships with content creators and be truly aware of the results of their actions.
Often based on the latest technologies, they offer a wide range of data and functionalities that provide all the strategic keys needed to optimize influencer campaigns:
– A catalogue of KOLs : by audience type, by network, by engagement rate, vp media email database by location, by profession,…
– A CRM (Customer Relationship Manager) for sending reports, managing relationships with KOLs, etc.
– A comprehensive interface often presented in the form of a dashboard with all the KPIs and metrics to measure performance and results on a daily basis.
The main objective of these technological solutions is to enable professionals to be as efficient as industry experts by finding, in one place, all the essential ingredients for the good management of a KOL Marketing strategy. Think of these platforms as a state-of-the-art aircraft with all the essential equipment to make the flight as smooth as possible. Now imagine that you are the pilot of this aircraft who has, in front of him, all the necessary controls to make it take off and take passengers to their destination.
It is also worth noting that these solutions are not only aimed at large companies with greater resources and/or DNVB, but we will return to this later.
For its part, Kolsquare has developed a data-driven KOL Marketing platform that helps professionals exceed their objectives at every stage of their campaigns, allowing them to:
– Identify the most relevant and related profiles for their brands from a catalogue of +1.5M KOLs (Key Opinion Leaders) on Instagram, Facebook, Twitter, YouTube and TikTok,
– Manage all aspects of your Influence campaigns (contact, sending briefs, direct messaging, etc.),
– Measure and analyze the results of your campaigns thanks to an extremely powerful report and analysis of all your data.
And the cost of all this? There are many KOL Marketing technology solutions on the market and it is sometimes difficult to make the right choice. At Kolsquare, we understand the key role that this lever can play in brand acquisition and awareness strategies. In this dynamic, we wanted to build our price list according to several criteria: maturity, needs and uses of each user.
The advantages of internalizing influencer marketing
Brands that understand the KOL marketing sector and decide to internalize their campaigns have several advantages. Equipped with a technological solution that offers them the full range of data and functionalities discussed above, they can benefit from
– Greater control over their influencer strategies and greater freedom in their actions. Thanks to the platform, they can also collaborate and manage multiple campaigns simultaneously across teams in one place.
– Considerable time savings in identifying the most relevant profiles for your brands, as well as in monitoring the performance of your campaigns in real time (by network, by KOL, etc.).
– An ROI approach to influencer marketing thanks to all the KPIs available in the dashboards dedicated to technological solutions. On Kolsquare, professionals have access to the number of active influencers, the social accounts mobilized, the potential target reached, the potential objective achieved, the content produced (posts, stories, videos), the ROI per KOL profile, the EMV (Earned Media Value) and all the market metrics in a report updated daily. This is a key element for brands that want to measure the impact of their actions in order to adjust their next campaigns accordingly.