Kerning in design programs can be very useful for body text. However, filipina whatsapp it is not recommended to use it for all parts of the text. That is, you should not use automatic kerning for logos or titles, for example.
3.- Creates perception of space between letters
Kerning is not a mathematical amount of space. Rather, it depends more on the perception of the human eye . So the most common technique is to visualize and fill in the spaces between the letters trying to make the volumes look equal.
4.- Understand the spatial relationship between letters
All letters are a combination of straight lines, curves and diagonal edges, so it's important to understand their basic relationships.
One way to do kerning is to view the distance between two straight letters as one unit, the distance between straight and round letters as a little less than one unit, and the distance between two round letters as even more a little less than one unit.
Letters with diagonal lines, such as “ A ,” “ v ,” and “ y, ” are the most difficult letters because of the negative space they create. They therefore require more attention. They should not be used as a guide for spacing the entire word.
5.- Do the Kerning in reverse
Reverse Kerning
Kerning backwards helps you see the letters as a group of equally spaced shapes without affecting the meaning of the words. It will greatly help you understand the proper spacing that needs to be provided for proper reading.
6.- Do the Kerning in groups of three
Kerning groups
Try doing this with the first three letters of words. Block out the rest of the letters with your hand or a piece of paper. Once you've adjusted the spacing between the first three letters, change your view with each letter until you finish the word.
7.- Use different Kerning solutions for large and small versions
View the word in different sizes . Because the Kerning in small and large versions can differ. In the former, bad Kerning becomes more evident.
8.- Always look for readability
Legibility is essential for your landing pages to be clear and easy to read. To do this, it is essential to know exactly what Kerning and Keming do. For general texts, always use very legible fonts: Helvetica, Futura, Verdana, etc. Basically, block letters, without any frills or complications.
Remember that if, for example, what you are designing is something that needs to be read easily, a text smaller than 8 pt will make it difficult for many of your users to read it. A good reading size is between 9 and 11 points.
9.- Prioritize your content
Good communication on a landing page requires hierarchical content. This is the way you convey to the reader what is most important or what content is part of other content. Titles and subtitles should be in larger bodies than general texts, and should maintain the hierarchy between them. That is, the subtitle should be smaller than the title.
A good relationship is to give the subtitle 1 or 2 more bodies than the general text. And 1-2 more to the title than the subtitle. Or also, for example, in the case of the title, give it 1 more point but put it in bold.