Affiliation as a pillar of Influencer Marketing
Posted: Tue Jan 21, 2025 6:27 am
Influencers are ideal affiliates: they have a target audience willing to follow their recommendations to buy products, which they have carefully selected, tested and approved beforehand. Brands are well aware of this growth opportunity, which is why 59% of them say they use influencers for affiliate campaigns, according to a recent survey. Let’s look at the different ways to boost affiliate marketing with influencers, keeping in mind that trust and authenticity are the keys to a good collaboration.
What is affiliate marketing for influencers?
Affiliation is the process of paying an influencer or influencers based on the sales they generate. vp facility manager email database The principle is simple: you define a commission per sale, then an affiliate link and a URL tracker or a promotional code that allows you to track the sales generated by the influencer. Affiliation represents an advantage in an Influencer Marketing campaign and simplifies performance evaluation. It can be done in the context of a short- or long-term collaboration or with brand ambassadors. In the case of a campaign with several influencers, it is ideal to create different codes or links to be able to track the performance of each one. Brands can choose different affiliation options.
3 Ways to Use Affiliate Marketing in Influencer Marketing
Link or affiliate link
KOLs can integrate an affiliate link into their bio , in the description of the post or by using the “ Swipe Up” option in the stories of accounts with more than 10,000 followers. The linkin.bio service is also widely used by influencers: it is a link that leads to a page where there are several links: to a blog, a website or a product. It allows you to track the traffic of subscribers and find out what interests them.
Promo code
This is a membership method that is appreciated by followers because it allows them to obtain advantageous discounts on beauty products.
Shop Amazon
Since 2019, influencers have had the option of creating an Amazon shop with their image that sells the products they have tried or recommended. They also have
What is affiliate marketing for influencers?
Affiliation is the process of paying an influencer or influencers based on the sales they generate. vp facility manager email database The principle is simple: you define a commission per sale, then an affiliate link and a URL tracker or a promotional code that allows you to track the sales generated by the influencer. Affiliation represents an advantage in an Influencer Marketing campaign and simplifies performance evaluation. It can be done in the context of a short- or long-term collaboration or with brand ambassadors. In the case of a campaign with several influencers, it is ideal to create different codes or links to be able to track the performance of each one. Brands can choose different affiliation options.
3 Ways to Use Affiliate Marketing in Influencer Marketing
Link or affiliate link
KOLs can integrate an affiliate link into their bio , in the description of the post or by using the “ Swipe Up” option in the stories of accounts with more than 10,000 followers. The linkin.bio service is also widely used by influencers: it is a link that leads to a page where there are several links: to a blog, a website or a product. It allows you to track the traffic of subscribers and find out what interests them.
Promo code
This is a membership method that is appreciated by followers because it allows them to obtain advantageous discounts on beauty products.
Shop Amazon
Since 2019, influencers have had the option of creating an Amazon shop with their image that sells the products they have tried or recommended. They also have