The arrival of a shopping API

[Dimaeiya333]

Although it is now possible to purchase products directly on the TikTok platform, businesses must have a Shopify and TikTok For Business account .

To simplify this process, TikTok has decided to continue its meteoric rise in social commerce by offering direct integration of product catalogues. How can this be done? Thanks to an API « Application Programming Interface » that allows the direct integration of product catalogues. This new shopping functionality will be launched in the near future.

TikTok Shopping in Practice
How to create your TikTok store
To sell on TikTok, you must first have a business account. Your business bio, photo, logo and description are the first steps to a successful setup. To carry out your marketing campaigns, you will need to use the TikTok For Business platform. Indeed, since 2020, the partnership between TikTok and Shopify allows French companies to have access to TikTok For Business.

It's not always easy to get to grips with a new tool, so we encourage you to check out TikTok's business help center directly .

Once you master the platform, you'll be able to discover many creative solutions like the TikTok Creator Marketplace , a portal that gives you access to collaborations with creators.

Our tips for running effective TikTok Shopping campaigns
Your TikTok Shopping account is set up and you have decided to launch your first vp audit email database campaigns on this new sales channel… What are the criteria for an effective campaign?

An optimized product catalog : the store's principle is to offer a "shopping" tab. This tab reflects your store, it is your virtual showcase, so take care of it. Make sure it is optimized to attract customers. How can you do this? With quality images and easily recognizable products in the photos. For example, you must write compelling product sheets and respect character limits in titles.
Clear messages for your target audience : a speech adapted to the generation you are targeting – remember that it is important to speak “their language” and adopt their communication codes (use of emojis, entertaining videos, humour);
A well-executed hashtag strategy : the use of hashtags increases the virality of your content, so remember to use them well. The little “plus” of TikTok shopping is that it uses a Hashtag Challenge Plus. This is an advertising format that allows users to be invited to take part in challenges. For example, a shoe brand can participate in the #shoeschallenge, a challenge that invites users to show off their shoes through a video. The brand can then present its new collections thanks to the keywords of the challenge;
The implementation of Lives : it is a format that attracts! Doing Lives is an important asset for the success of campaigns. It is an easy way to exchange with your community, to answer their questions or to announce an event (new collection, collaboration, etc.)
Collaboration with influencers : A true social phenomenon, TikTok is also a powerful driver of development within the framework of an influencer marketing strategy. Collaborating with influencers is a great way to expand your target audience, with engagement and authenticity. The key is to work with influencers who like your brand and share your values. Therefore, you must be careful when writing an effective influencer brief .