Focus on the benefits you can offer the customer
Posted: Sun Dec 22, 2024 6:56 am
Publishing an eCommerce site is certainly simple, thanks to the various CMS (Content Management System) that aim for ease and speed. Simple, however, does not mean easy! The reality is very different: putting a good product online is not at all simple, especially if there is a fair number of competitors. It would be simple if you were satisfied with a superficial product, without any guarantee of good sales.
This is the reason for this short article on PrestaShop , the specific CMS for eCommerce that we use daily and recommend to the small and medium-sized businesses that rely on us.
Premise
In a project that works, different professional figures should interact, each australia business email list with their own role: from the programmer, to the creative, to those who deal with customer and product management, to the management of promotions, both online and offline. The PrestaShop CMS is also basically free but must be integrated with specific professional modules and templates (often paid). Finally, the work of creating an online shop does not only concern the graphic, programmatic and product uploading part: the online shop is a shop that must be advertised ; unlike a physical shop, where people can see the window and enter, an eCommerce site is difficult to see by chance, in fact it is seen even less than a classic website.
It is calculated by dividing the total amount of orders by sales. The goal for a healthy business is to increase the value of this data.
One of the most appreciated and attractive benefits is free shipping or free returns .
The benefit must be inserted in the cart in a very clear and visible way. A tip is to do some tests with 2 types of shipping: one always free and one free starting from a certain amount, and check which of the 2 converts better.
This is the reason for this short article on PrestaShop , the specific CMS for eCommerce that we use daily and recommend to the small and medium-sized businesses that rely on us.
Premise
In a project that works, different professional figures should interact, each australia business email list with their own role: from the programmer, to the creative, to those who deal with customer and product management, to the management of promotions, both online and offline. The PrestaShop CMS is also basically free but must be integrated with specific professional modules and templates (often paid). Finally, the work of creating an online shop does not only concern the graphic, programmatic and product uploading part: the online shop is a shop that must be advertised ; unlike a physical shop, where people can see the window and enter, an eCommerce site is difficult to see by chance, in fact it is seen even less than a classic website.
It is calculated by dividing the total amount of orders by sales. The goal for a healthy business is to increase the value of this data.
One of the most appreciated and attractive benefits is free shipping or free returns .
The benefit must be inserted in the cart in a very clear and visible way. A tip is to do some tests with 2 types of shipping: one always free and one free starting from a certain amount, and check which of the 2 converts better.