Create an email list
Posted: Tue Jan 21, 2025 6:03 am
Whatever content you're creating, you want to get it in front of the right people.
But before we get into distribution, leveraging social media and all that, we need to talk about the most important piece of your content distribution puzzle: email.
Email will allow you to communicate directly with your subscribers and gets you into their inboxes, where most people spend countless hours each week. Getting started early with list building is a great way to amplify the content you're creating.
6. Brainstorming and keyword research
Okay, so now you know why you're creating content and who your audience is. Plus, you already have your blog and your email service provider. Now it's time to talk about the actual content you're going to create.
You probably have a ton of ideas for posts you can write or videos india whatsapp resource you can film right now. However, that initial excitement can quickly fade when other things get in the way.
For content to be successful, you need to make sure you are following a strategy in what you are creating and avoid falling into the trap of simply reacting.
Great marketers set their own agenda, so you'll want to create a content editorial calendar that isn't reactionary. Rather, one that's filled with repeatable content that's directly related to your business goals.
Now, to know the specific content you should write, you need to research keywords. What can you do? Brainstorm topics and terms: Start by jotting down as many ideas for terms or topics that interest your audience. At this point, it's good to involve people who work directly with your users, such as a customer service representative or a sales representative.
Once you have the keywords, you can use tools like Google Keyword Planner, Moz, KeywordTool.io or any other, to find out how many times they have been searched on the Internet, for example.
Expand and refine your list: Take that big list and refine or consolidate it. What looks good? What doesn’t make sense for your business goals?
Create a spreadsheet and prioritize your terms: Now it’s time to get organized. Create a spreadsheet with the data you got from the tool, such as keyword, estimated search volume, difficulty, and opportunity, and assign a priority to each. Which one is most important for your business?
Summarize your content by taking your main terms and describing the content that will serve your goals, user needs, and keyword targeting.
But before we get into distribution, leveraging social media and all that, we need to talk about the most important piece of your content distribution puzzle: email.
Email will allow you to communicate directly with your subscribers and gets you into their inboxes, where most people spend countless hours each week. Getting started early with list building is a great way to amplify the content you're creating.
6. Brainstorming and keyword research
Okay, so now you know why you're creating content and who your audience is. Plus, you already have your blog and your email service provider. Now it's time to talk about the actual content you're going to create.
You probably have a ton of ideas for posts you can write or videos india whatsapp resource you can film right now. However, that initial excitement can quickly fade when other things get in the way.
For content to be successful, you need to make sure you are following a strategy in what you are creating and avoid falling into the trap of simply reacting.
Great marketers set their own agenda, so you'll want to create a content editorial calendar that isn't reactionary. Rather, one that's filled with repeatable content that's directly related to your business goals.
Now, to know the specific content you should write, you need to research keywords. What can you do? Brainstorm topics and terms: Start by jotting down as many ideas for terms or topics that interest your audience. At this point, it's good to involve people who work directly with your users, such as a customer service representative or a sales representative.
Once you have the keywords, you can use tools like Google Keyword Planner, Moz, KeywordTool.io or any other, to find out how many times they have been searched on the Internet, for example.
Expand and refine your list: Take that big list and refine or consolidate it. What looks good? What doesn’t make sense for your business goals?
Create a spreadsheet and prioritize your terms: Now it’s time to get organized. Create a spreadsheet with the data you got from the tool, such as keyword, estimated search volume, difficulty, and opportunity, and assign a priority to each. Which one is most important for your business?
Summarize your content by taking your main terms and describing the content that will serve your goals, user needs, and keyword targeting.