How to incorporate Instagram into your B2B marketing strategy?
Posted: Sun Dec 22, 2024 6:54 am
In a previous note we saw that Instagram is a more than viable channel for B2B companies to have contact with their audiences, but how can we logically incorporate posts on this social network into our marketing strategy? In this note we give you a guide to exploit this social network for your business.
1. Combine different formats
One of the advantages of Instagram is that it allows you to combine photos and videos in a single post, giving dynamism to users' feeds and allowing content creators to create pieces more spontaneously and without much editing. Don't make the mistake of pigeonholing your company into motivational quotes every day and alternate between photographs, infographics, animations, videos, gifs... The possibilities are endless!
2. Join the community
Don't just post, just like on other social media platforms, you should take time vietnam mobile number to respond to comments and engage with your audience. Other ways to be part of the conversation are to take a few minutes each day to visit other profiles similar to yours, like a few comments and write the occasional message. You can (and should) also make use of traditional social media hashtags like #MusicMonday or #ThrowbackThursday and include them in your posts and messages.
3. Take advantage of your biography
Although Instagram does not allow you to include links in your posts, you have applications like Linktree that allow you to include a tree of featured links such as offers, products you are interested in promoting or important announcements in the link of your bio, without having to change the main link continuously.
4. I built a strong presence in the stories
Stories are a unique way to interact with your audience, allowing you to have more direct communication with your followers through polls and questions, publishing limited-time offers, reinforcing news posted on your feed, doing live broadcasts and sharing important events in real time… In short, the possibilities are practically unlimited and using stories is a very smart way to give your audience a more authentic experience and show your company's personality from a different (and closer) perspective.
5. Humanize your brand
Showing the human side of companies is as important in B2B as it is in B2C. Post “Behind the scenes” style posts about your company’s internal events or milestones for your brand to create a different connection with your followers.
1. Combine different formats
One of the advantages of Instagram is that it allows you to combine photos and videos in a single post, giving dynamism to users' feeds and allowing content creators to create pieces more spontaneously and without much editing. Don't make the mistake of pigeonholing your company into motivational quotes every day and alternate between photographs, infographics, animations, videos, gifs... The possibilities are endless!
2. Join the community
Don't just post, just like on other social media platforms, you should take time vietnam mobile number to respond to comments and engage with your audience. Other ways to be part of the conversation are to take a few minutes each day to visit other profiles similar to yours, like a few comments and write the occasional message. You can (and should) also make use of traditional social media hashtags like #MusicMonday or #ThrowbackThursday and include them in your posts and messages.
3. Take advantage of your biography
Although Instagram does not allow you to include links in your posts, you have applications like Linktree that allow you to include a tree of featured links such as offers, products you are interested in promoting or important announcements in the link of your bio, without having to change the main link continuously.
4. I built a strong presence in the stories
Stories are a unique way to interact with your audience, allowing you to have more direct communication with your followers through polls and questions, publishing limited-time offers, reinforcing news posted on your feed, doing live broadcasts and sharing important events in real time… In short, the possibilities are practically unlimited and using stories is a very smart way to give your audience a more authentic experience and show your company's personality from a different (and closer) perspective.
5. Humanize your brand
Showing the human side of companies is as important in B2B as it is in B2C. Post “Behind the scenes” style posts about your company’s internal events or milestones for your brand to create a different connection with your followers.