DNVB CEO and MVMT Watches co-founder explains
Posted: Tue Jan 21, 2025 5:37 am
Social media also has a major influence on consumer purchasing decisions. 64.2% of Gen Z said they looked to Instagram for inspiration when making a purchase, compared to 39.1% of Millennials. To become a leader in their niche, DNVBs rely heavily on existing communities to connect with and reach out to easily accessible potential customers . These new digital brands have understood that these potential customers are found on the preferred networks of Millennials and Gen Z: therefore, they are betting heavily on these platforms and the power of Influencer Marketing.
Antonin Chartier, CEO of Jimmy Fairly , explained to Forbes why the DNVB model was an obvious choice when creating his brand: “ The basic idea is to combine the ease of use of the old website with the new possibility of marketing through Instagram to get noticed.” That’s clear.
What strategies are used by DNVBs on social media?
As we’ve seen, NVCs are primarily targeting digital natives , so it’s only natural that their brand experience is built to be shared on social media. NVCs often rely on user-generated content (UGC). This type of content increases conversion rates by over 161% and provides NVCs with an endless source of branded content that potential customers can relate to and are willing to engage with.
that “ UGC content is the most effective way to reach your audience. Not only will your followers engage more with each other than with marketers, but soliciting content from customers is a way to deepen the emotional con it directors managers mailing lists nection with your brand and build a community .”
Furthermore, DNVBs are not shy about collaborating with content creators of all kinds (nano, micro, macro, celebrities) to connect with an even wider audience and boost their sales. Take Daniel Wellington, for example, who relied on the power of micro-influencers to launch his now-famous watch brand. Thanks to Instagram, TikTok, SnapChat and YouTube, these brands were able to develop rapidly through a 100% social media strategy . It’s no surprise then that DNVB Glossier’s CEO attributed 90% of his brand’s turnover growth to social media influencer marketing . With social media playing a key role in DNVBs’ strategies, the 15% increase in digital media usage in 2020 only accelerated their strong growth.
The case of HelloBody, a DNVB that achieved great success thanks to influencer marketing
We recently told you about successful DNVBs such as Daniel Wellington, Glossier and Purelei, which have made it big thanks to influencer marketing. Today we would like to take a look at the experience of the German beauty brand HelloBody.
Antonin Chartier, CEO of Jimmy Fairly , explained to Forbes why the DNVB model was an obvious choice when creating his brand: “ The basic idea is to combine the ease of use of the old website with the new possibility of marketing through Instagram to get noticed.” That’s clear.
What strategies are used by DNVBs on social media?
As we’ve seen, NVCs are primarily targeting digital natives , so it’s only natural that their brand experience is built to be shared on social media. NVCs often rely on user-generated content (UGC). This type of content increases conversion rates by over 161% and provides NVCs with an endless source of branded content that potential customers can relate to and are willing to engage with.
that “ UGC content is the most effective way to reach your audience. Not only will your followers engage more with each other than with marketers, but soliciting content from customers is a way to deepen the emotional con it directors managers mailing lists nection with your brand and build a community .”
Furthermore, DNVBs are not shy about collaborating with content creators of all kinds (nano, micro, macro, celebrities) to connect with an even wider audience and boost their sales. Take Daniel Wellington, for example, who relied on the power of micro-influencers to launch his now-famous watch brand. Thanks to Instagram, TikTok, SnapChat and YouTube, these brands were able to develop rapidly through a 100% social media strategy . It’s no surprise then that DNVB Glossier’s CEO attributed 90% of his brand’s turnover growth to social media influencer marketing . With social media playing a key role in DNVBs’ strategies, the 15% increase in digital media usage in 2020 only accelerated their strong growth.
The case of HelloBody, a DNVB that achieved great success thanks to influencer marketing
We recently told you about successful DNVBs such as Daniel Wellington, Glossier and Purelei, which have made it big thanks to influencer marketing. Today we would like to take a look at the experience of the German beauty brand HelloBody.