Pinterest introduces new shopping and ads features
Posted: Tue Jan 21, 2025 5:33 am
Pinterest is a social media platform with a lot of potential and possibilities. Now that they have launched their new feature, Pinterest Shopping, it should be on every marketer’s radar, using the tools provided to increase sales and visibility. Pinterest is, after all, the platform where people discover. Learn with Kolsquare how users are going to discover your brand’s products.
In 2021, Pinterest has seen its revenue grow by 51%. The platform’s plan for this year is to launch Pinterest Shopping, which will develop Pinterest as “ a personalized shopping destination with more ways for brands to capitalize on trends and creators to build meaningful connections with our high-intent users .”
At its March 2022 Global Advertiser Summit, which took place across six countries (Australia, Canada, France, Germany, the United Kingdom and the United States), the platform unveiled several new features. Among others, they introduced Your Shop , which the company characterizes as “a new personal shopper, driven by an algorithm based on tastes.”
Use Pinterest's Your Shop for your next marketing strategy
Users will see a personalized shopping surface featuring brands and products they can discover through their activity and preferences on the platform. Your Shop is currently in beta in the United States, where it is planned to be rolled out later this year, with more countries to follow.
Visha Kudhail, Pinterest’s director of enterprise marketing for Europe, told Adweek: “Because of the very nature of the inspiration to action that people have on the platform, it was a pretty natural fit for us to launch shopping ads on Pinterest… Video ads are becoming more shoppable , too, and over the course of this year, we’re going to really see a preview of some of the new launches that we’re going to see, like Your Shop, which is a personal shopper, driven by an algorithm based on taste. ”
Pinterest shopping is the new cardio
The plan is to develop a personalized shopping destination with more ways for brands to tap in finance directors email database list to trends and creators. What sounds like a sales pitch is framed as their differentiation from other platforms. CRO and head of partnerships Bill Watkins told AdExchanger: “Our investments are focused on making shopping as inspiring as possible, like flipping through the pages of your favorite catalog or walking the aisles of a store that feels like it was made for you.”
Personalization, a focus on automation, and insight capabilities are the keywords for advertising partners to get more out of Pinterest user data. Pinterest aims to give retailers better insight into how consumers move from research to purchase intent .
Checkout is now in beta with select Shopify merchants in the US and allows shoppers to purchase products without being redirected from Pinterest. These innovations are especially exciting for small and medium-sized retail partners to grow their business. They also aim to highlight Pinterest as a destination for “shopping” rather than “buying.”
In 2021, Pinterest has seen its revenue grow by 51%. The platform’s plan for this year is to launch Pinterest Shopping, which will develop Pinterest as “ a personalized shopping destination with more ways for brands to capitalize on trends and creators to build meaningful connections with our high-intent users .”
At its March 2022 Global Advertiser Summit, which took place across six countries (Australia, Canada, France, Germany, the United Kingdom and the United States), the platform unveiled several new features. Among others, they introduced Your Shop , which the company characterizes as “a new personal shopper, driven by an algorithm based on tastes.”
Use Pinterest's Your Shop for your next marketing strategy
Users will see a personalized shopping surface featuring brands and products they can discover through their activity and preferences on the platform. Your Shop is currently in beta in the United States, where it is planned to be rolled out later this year, with more countries to follow.
Visha Kudhail, Pinterest’s director of enterprise marketing for Europe, told Adweek: “Because of the very nature of the inspiration to action that people have on the platform, it was a pretty natural fit for us to launch shopping ads on Pinterest… Video ads are becoming more shoppable , too, and over the course of this year, we’re going to really see a preview of some of the new launches that we’re going to see, like Your Shop, which is a personal shopper, driven by an algorithm based on taste. ”
Pinterest shopping is the new cardio
The plan is to develop a personalized shopping destination with more ways for brands to tap in finance directors email database list to trends and creators. What sounds like a sales pitch is framed as their differentiation from other platforms. CRO and head of partnerships Bill Watkins told AdExchanger: “Our investments are focused on making shopping as inspiring as possible, like flipping through the pages of your favorite catalog or walking the aisles of a store that feels like it was made for you.”
Personalization, a focus on automation, and insight capabilities are the keywords for advertising partners to get more out of Pinterest user data. Pinterest aims to give retailers better insight into how consumers move from research to purchase intent .
Checkout is now in beta with select Shopify merchants in the US and allows shoppers to purchase products without being redirected from Pinterest. These innovations are especially exciting for small and medium-sized retail partners to grow their business. They also aim to highlight Pinterest as a destination for “shopping” rather than “buying.”