3 SEO strategies for 2016 to avoid being left behind
Posted: Tue Jan 21, 2025 5:29 am
It is no secret that the technology field is probably the one that advances the fastest. Good SEO strategies must take this into consideration when outlining an action plan, because it is possible that technological optimization, quality content, participation in social networks, appropriate keywords, refined codes and all the things we do to please search engines, will not be enough in the future.
Luckily, the techniques mentioned above have been around for botim database a long time and give us a starting point from which to begin the work. But how do we know if the strategies we use will still be valid in 10 years? Here are three tips to help you plan better and for the long term.
1.- Diversify
Just like in finance, good investors would tell us not to invest all our capital in a single business. This also applies to SEO strategies, we must be aware and be present in different places at the same time. By having several strategies working at the same time, the risk is reduced and if one fails, it is not as terrible as if the only one we have trusted all our cards to fails. In this way, in the unlikely event that Google disappears and other more modern search engines burst onto the scene, or that the business model changes, or that simply, some other page becomes fashionable, diversifying our strategy will help mitigate possible damage.
Along those lines, it is worth considering which are the number two search engines in the different fields of action. For example, in terms of sales, according to data from Inc.com , Google's closest competitor is Amazon, which today has a customer base of 300 million, which grows at a rate of between 30 and 40 million per year. With these figures, who wouldn't want to have a presence on this search engine?
2.- Customer orientation
The explanation is simple: what is good for the customer will be good for the search engine . This is the premise of the giant Google, whose objective is to deliver the best possible results to its users. Therefore, the most effective SEO strategies today are those that achieve a balance between doing what is best for the customer and what is most convenient for the search engine. From this it follows that by maintaining a site that works in excellent conditions, using clean codes, delivering original content and acting in accordance with delivering the best service to our users , there would be no reason to fall behind, or for the search engine not to include us in the results.
The latest study conducted by the Moz site, which measures the factors that influence Google results , reported that practically all the elements that will increase their influence in the next two years revolve around user experience, among which were mentioned: mobile optimization, perceived value, fluidity and readability.
3.- Research and adaptation
Unfortunately, an application to predict the future has not yet been invented, and it is true that sometimes technological changes can be unpredictable, but they will not be so for those who know how to read the present. One way to avoid unpleasant surprises is to be constantly informed of what is happening in the world of search engines; staying alert to the news and studies that are published about innovation, marketing, technology, etc. will help a lot. Six years ago, probably, few would have bet on starting to optimize their sites and content to make them compatible with cell phones, and even less tablets or iPads, today it turns out that it is essential. Being attentive to these innovations, through continuous research and the ability to adapt, any change should not be more dramatic than necessary.
In a world where technology advances daily, it is impossible to know for sure which strategy will work in 10 years. However, following the advice mentioned above will help us not to be caught off guard and to better face the evolution of algorithms and search engines.
Luckily, the techniques mentioned above have been around for botim database a long time and give us a starting point from which to begin the work. But how do we know if the strategies we use will still be valid in 10 years? Here are three tips to help you plan better and for the long term.
1.- Diversify
Just like in finance, good investors would tell us not to invest all our capital in a single business. This also applies to SEO strategies, we must be aware and be present in different places at the same time. By having several strategies working at the same time, the risk is reduced and if one fails, it is not as terrible as if the only one we have trusted all our cards to fails. In this way, in the unlikely event that Google disappears and other more modern search engines burst onto the scene, or that the business model changes, or that simply, some other page becomes fashionable, diversifying our strategy will help mitigate possible damage.
Along those lines, it is worth considering which are the number two search engines in the different fields of action. For example, in terms of sales, according to data from Inc.com , Google's closest competitor is Amazon, which today has a customer base of 300 million, which grows at a rate of between 30 and 40 million per year. With these figures, who wouldn't want to have a presence on this search engine?
2.- Customer orientation
The explanation is simple: what is good for the customer will be good for the search engine . This is the premise of the giant Google, whose objective is to deliver the best possible results to its users. Therefore, the most effective SEO strategies today are those that achieve a balance between doing what is best for the customer and what is most convenient for the search engine. From this it follows that by maintaining a site that works in excellent conditions, using clean codes, delivering original content and acting in accordance with delivering the best service to our users , there would be no reason to fall behind, or for the search engine not to include us in the results.
The latest study conducted by the Moz site, which measures the factors that influence Google results , reported that practically all the elements that will increase their influence in the next two years revolve around user experience, among which were mentioned: mobile optimization, perceived value, fluidity and readability.
3.- Research and adaptation
Unfortunately, an application to predict the future has not yet been invented, and it is true that sometimes technological changes can be unpredictable, but they will not be so for those who know how to read the present. One way to avoid unpleasant surprises is to be constantly informed of what is happening in the world of search engines; staying alert to the news and studies that are published about innovation, marketing, technology, etc. will help a lot. Six years ago, probably, few would have bet on starting to optimize their sites and content to make them compatible with cell phones, and even less tablets or iPads, today it turns out that it is essential. Being attentive to these innovations, through continuous research and the ability to adapt, any change should not be more dramatic than necessary.
In a world where technology advances daily, it is impossible to know for sure which strategy will work in 10 years. However, following the advice mentioned above will help us not to be caught off guard and to better face the evolution of algorithms and search engines.