AI-driven customer data platform: What goes beyond the average customer data platform
Posted: Tue Jan 21, 2025 5:25 am
Of course, not all customer data platforms are created equal. The above benefits are what marketers expect from most customer data platforms. However, even if they have the same functions, the effectiveness of customer data platforms will be quite different.
In the second half of this article, we will focus on customer data platforms that use artificial intelligence technology to optimize results.
AI is known for its processing and learning capabilities. Unlike the human brain, AI technology and models can process large amounts of data in a short period of time, draw patterns and related insights from them, and use them systematically to deal with new data and situations in the future.
And what does this mean for customer data platforms?
With the power of AI, customer data platforms can help belgium mobile phone number list marketers better process, analyze and understand customer data, especially at various customer touch points where large amounts of data are generated every day. For example, when building a customer profile, the AI-driven customer data platform can analyze customer purchase records, browsing behavior and demographic information to create a 360-degree customer profile. AI can even fill in the gaps in the customer profile by inferring potential interests and preferences based on observed patterns.
Relying on AI technology can produce a more comprehensive customer profile, allow marketers to make marketing actions more personalized, and create experiences that resonate with customers. More advanced AI-driven customer data platforms have additional features, such as real-time analysis and automated decision-making.
Appier’s new generation AI-driven customer data platform “AIRIS”
Appier announced the launch of its own AI-driven customer data platform "AIRIS" in December 2022 . The product name combines the words "AI" and "iris". The word "iris" was chosen to emphasize the visual function of this solution, allowing companies to accurately identify customers and quickly generate forward-looking insights.
In the second half of this article, we will focus on customer data platforms that use artificial intelligence technology to optimize results.
AI is known for its processing and learning capabilities. Unlike the human brain, AI technology and models can process large amounts of data in a short period of time, draw patterns and related insights from them, and use them systematically to deal with new data and situations in the future.
And what does this mean for customer data platforms?
With the power of AI, customer data platforms can help belgium mobile phone number list marketers better process, analyze and understand customer data, especially at various customer touch points where large amounts of data are generated every day. For example, when building a customer profile, the AI-driven customer data platform can analyze customer purchase records, browsing behavior and demographic information to create a 360-degree customer profile. AI can even fill in the gaps in the customer profile by inferring potential interests and preferences based on observed patterns.
Relying on AI technology can produce a more comprehensive customer profile, allow marketers to make marketing actions more personalized, and create experiences that resonate with customers. More advanced AI-driven customer data platforms have additional features, such as real-time analysis and automated decision-making.
Appier’s new generation AI-driven customer data platform “AIRIS”
Appier announced the launch of its own AI-driven customer data platform "AIRIS" in December 2022 . The product name combines the words "AI" and "iris". The word "iris" was chosen to emphasize the visual function of this solution, allowing companies to accurately identify customers and quickly generate forward-looking insights.