Building a relationship between B2B companies has one goal: to ensure israel telephone directory that it doesn't break. If this is the case, sales (and many other things) will be natural consequences.
Therefore, retaining in any B2B Marketing Strategy.
Detecting which clients are of the highest value, without confusing value only with turnover, and focusing on them by adapting the value proposition as much as possible to their needs is a differential aspect in companies that successfully apply B2B Strategic Marketing.
Customer Marketing , B2B Servitization , I have already written a lot about this because I believe it is essential to understand the customer and their loyalty beyond the "search for sales."
If you have listened to the talk or read the article, you will surely have appreciated how I believe in a new way of understanding and applying the B2B or Industrial Marketing Strategy.
In my view, this new idea of B2B Strategic Marketing solves and should solve 5 very clear problems for companies: attracting and maintaining customers, creating audiences, adapting to change and connecting the entire organization with Sales and Customers.