How to repurpose content generated by influencers
Posted: Tue Jan 21, 2025 5:18 am
While it is important to define goals and objectives in advance, the truth is that you can repurpose the content provided by your influencers in many ways, as long as you adjust it to the needs of the (new) platforms. In this way, CGIs can circulate on social media, on your website, in print media or in newsletters and therefore reach more people over time, increasing the longevity of the campaign .
While we encourage you to reuse and recycle your CGI, we advise you to be smart with it. Don’t just copy content, but, for example, use text and visuals differently across channels and ultimately save even more money with CGI by amplifying the ROI of your original investment.
First , as with any strategy, start your CGI repurposing with a measurable goal to set the tone for future collaborations: do you want more traffic to your website, more sales through a discount code, or subscribers to your newsletter? Which platform might work best for your new goals?
Secondly , make the necessary changes to get the most out of the content and reach your target audience. This can only happen when expectations regarding the rights to use the content have been agreed upon and permission to reuse your CGI has been obtained from the creators themselves. By being transparent and open about this, you include your influencers in the decision-making and reuse proposal, which can be vital for a long-term relationship. Also, make sure to state all the details in the agreement and therefore also in the contract.
Finally, the possibilities for repurposing your CGI are almost endless. For example, the initial campaign was an unboxing video or a how-to tutorial on YouTube. You can recut the video into Instagram Reels or TikTok videos; use snippets for Instagram Stories, grab a quote and photo for your newsletter, or include them on the product page on your website. The latter works really well, as testimonials and reviews are one of the strongest forms of recommendation. Also, you should consider CGI for paid ads, as they could lead to a higher click-through rate, as Upfluence claims according to Salesforce.
Influencer Marketing: Shall we take your strategy to the next level?
Our team of experts will be happy to show you our influencer marketing platform chief vice president marketing officer email database in action and discuss your individual needs, goals and aspirations.
Request a demo
About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.
While we encourage you to reuse and recycle your CGI, we advise you to be smart with it. Don’t just copy content, but, for example, use text and visuals differently across channels and ultimately save even more money with CGI by amplifying the ROI of your original investment.
First , as with any strategy, start your CGI repurposing with a measurable goal to set the tone for future collaborations: do you want more traffic to your website, more sales through a discount code, or subscribers to your newsletter? Which platform might work best for your new goals?
Secondly , make the necessary changes to get the most out of the content and reach your target audience. This can only happen when expectations regarding the rights to use the content have been agreed upon and permission to reuse your CGI has been obtained from the creators themselves. By being transparent and open about this, you include your influencers in the decision-making and reuse proposal, which can be vital for a long-term relationship. Also, make sure to state all the details in the agreement and therefore also in the contract.
Finally, the possibilities for repurposing your CGI are almost endless. For example, the initial campaign was an unboxing video or a how-to tutorial on YouTube. You can recut the video into Instagram Reels or TikTok videos; use snippets for Instagram Stories, grab a quote and photo for your newsletter, or include them on the product page on your website. The latter works really well, as testimonials and reviews are one of the strongest forms of recommendation. Also, you should consider CGI for paid ads, as they could lead to a higher click-through rate, as Upfluence claims according to Salesforce.
Influencer Marketing: Shall we take your strategy to the next level?
Our team of experts will be happy to show you our influencer marketing platform chief vice president marketing officer email database in action and discuss your individual needs, goals and aspirations.
Request a demo
About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.