Influencer marketing is specific
Posted: Tue Jan 21, 2025 5:12 am
While with traditional TV advertising you can only roughly determine who the ad will reach at the time of its broadcast, for example by channel and programme, influencer marketing allows you to target specific audiences . Once you have identified the target audience in general and for each campaign that also matches your brand values, it is easy to find the right influencers to work with.
Thanks to Kolsquare technology , you will get the best influencer profiles, whose results and performance you can measure. Among Kolsquare's hundreds of clients are Coca-Cola, Danone, Publicis, Orange, Sézane and Decathlon, and more than two million key opinion leaders (KOLs) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube to activate.
Influencer marketing brings a high return on investment
The average click-through rate on paid search ads with Google Ads is around 2% , while small businesses earn an average of three US dollars in revenue for every 1.6 dollars spent on Google Ads. Furthermore, businesses with influencer marketing campaigns generate an average of 6.5 dollars in revenue for every dollar spent. About two-thirds generate even two dollars, 13% only 20 dollars or more, while only 18% earn nothing at all.
Chart via Convinceandconvert.com
Brands benefit from creativity and user-generated content
Creativity that results in unique content is an integral feature of influencer marketing. The unique voice and point of view of influencers is exactly why your brand should consider partnering with key opinion leaders (KOLs).
Give influencers some freedom in executing your ideas and campaign to come up with unique content, because again, that’s what consumers find important. 56% of Gen Z is creative and 86% are willing to post sponsored content. canadian cfo email database Additionally, 70% of digital natives make a purchasing decision based on information from user-generated content (UGC), among other things.
Please note the differences between user-generated content and influencer-generated content. Check out the Kolsquare blog for more information!
An example of the effectiveness of influencer marketing is "Hello Jack"
For the launch of its campaign in France, the start-up brand “ Hello Jack ” activated 500 micro and nano influencers with test products, as its marketing budget was limited. Overall, the webshop offers products to improve the health of dogs and was launched by a team of veterinarians, canine nutritionists and dog lovers. As the target audience of the campaign were millennial dog owners, Kolsquare recommended working with influencers on Instagram and TikTok. In a period of just under three months, the campaign achieved a reach of 2.9 million people.
Founder Pierre Baryla says : “With a limited budget, we decided to hire as many influencers as possible to achieve sufficient reach. For a small startup, it is difficult and expensive to send 500 products and identify 500 relevant profiles. Kolsquare was particularly helpful in identifying the right influencers, researching their audiences and also contacting them via the Gmail plugin.”
Read the interview with Pierre, who talks about the challenges and importance of influencer marketing for his company, on the Kolsquare blog here.
Thanks to Kolsquare technology , you will get the best influencer profiles, whose results and performance you can measure. Among Kolsquare's hundreds of clients are Coca-Cola, Danone, Publicis, Orange, Sézane and Decathlon, and more than two million key opinion leaders (KOLs) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube to activate.
Influencer marketing brings a high return on investment
The average click-through rate on paid search ads with Google Ads is around 2% , while small businesses earn an average of three US dollars in revenue for every 1.6 dollars spent on Google Ads. Furthermore, businesses with influencer marketing campaigns generate an average of 6.5 dollars in revenue for every dollar spent. About two-thirds generate even two dollars, 13% only 20 dollars or more, while only 18% earn nothing at all.
Chart via Convinceandconvert.com
Brands benefit from creativity and user-generated content
Creativity that results in unique content is an integral feature of influencer marketing. The unique voice and point of view of influencers is exactly why your brand should consider partnering with key opinion leaders (KOLs).
Give influencers some freedom in executing your ideas and campaign to come up with unique content, because again, that’s what consumers find important. 56% of Gen Z is creative and 86% are willing to post sponsored content. canadian cfo email database Additionally, 70% of digital natives make a purchasing decision based on information from user-generated content (UGC), among other things.
Please note the differences between user-generated content and influencer-generated content. Check out the Kolsquare blog for more information!
An example of the effectiveness of influencer marketing is "Hello Jack"
For the launch of its campaign in France, the start-up brand “ Hello Jack ” activated 500 micro and nano influencers with test products, as its marketing budget was limited. Overall, the webshop offers products to improve the health of dogs and was launched by a team of veterinarians, canine nutritionists and dog lovers. As the target audience of the campaign were millennial dog owners, Kolsquare recommended working with influencers on Instagram and TikTok. In a period of just under three months, the campaign achieved a reach of 2.9 million people.
Founder Pierre Baryla says : “With a limited budget, we decided to hire as many influencers as possible to achieve sufficient reach. For a small startup, it is difficult and expensive to send 500 products and identify 500 relevant profiles. Kolsquare was particularly helpful in identifying the right influencers, researching their audiences and also contacting them via the Gmail plugin.”
Read the interview with Pierre, who talks about the challenges and importance of influencer marketing for his company, on the Kolsquare blog here.