DoubleClick Ad Exchange (AdX)
Posted: Tue Jan 21, 2025 5:11 am
google-ad-manager
When we talk about DoubleClick Ad Exchange we are referring to a real-time market. This market is intended for the sale and purchase of display advertising.
The platform authorizes both graphic ads and web advertising spaces.
It allows operations, whose process is based on auctions, to be developed in an open manner.
Auctions, on the other hand, are used to select which ads will appear czech republic whatsapp resource on a publisher's site, thereby determining how much revenue will be earned.
Each ad will have a different value, which will depend, among other things, on the amount of bids the advertiser invests.
DoubleClick Ad Exchange participants can be sellers such as:
Web portals.
Online editors.
Entertainment or news sites.
Buyers such as:
Advertising networks.
Agencies or companies that serve as a link between websites and advertisers.
-DoubleClick Ad Exchange for buyers: Buyers can increase their return on investment by using targeting.
Or, failing that, if they determine bids, budget, and frequency limits on inventory purchases appropriately.
On the other hand, they can gain access to a larger number of websites and advertising spaces.
Buyers can also monitor and control where their ads appear or not.
– DoubleClick Ad Exchange for Sellers: Sellers have the opportunity to increase their earnings thanks to their advertising space.
They can do this every time a page on their site loads with an advertisement.
They can gain access to a larger number of advertisers.
Additionally, they have the opportunity to intervene and monitor who can post ads on their website.
Finally, sellers benefit from simplified reporting and payments.
If you want to know more about this platform, we invite you to watch the following video
When we talk about DoubleClick Ad Exchange we are referring to a real-time market. This market is intended for the sale and purchase of display advertising.
The platform authorizes both graphic ads and web advertising spaces.
It allows operations, whose process is based on auctions, to be developed in an open manner.
Auctions, on the other hand, are used to select which ads will appear czech republic whatsapp resource on a publisher's site, thereby determining how much revenue will be earned.
Each ad will have a different value, which will depend, among other things, on the amount of bids the advertiser invests.
DoubleClick Ad Exchange participants can be sellers such as:
Web portals.
Online editors.
Entertainment or news sites.
Buyers such as:
Advertising networks.
Agencies or companies that serve as a link between websites and advertisers.
-DoubleClick Ad Exchange for buyers: Buyers can increase their return on investment by using targeting.
Or, failing that, if they determine bids, budget, and frequency limits on inventory purchases appropriately.
On the other hand, they can gain access to a larger number of websites and advertising spaces.
Buyers can also monitor and control where their ads appear or not.
– DoubleClick Ad Exchange for Sellers: Sellers have the opportunity to increase their earnings thanks to their advertising space.
They can do this every time a page on their site loads with an advertisement.
They can gain access to a larger number of advertisers.
Additionally, they have the opportunity to intervene and monitor who can post ads on their website.
Finally, sellers benefit from simplified reporting and payments.
If you want to know more about this platform, we invite you to watch the following video