The Live Producer tool and the advantages of live streaming
Posted: Tue Jan 21, 2025 4:50 am
With live content now accounting for over 80% of online traffic, Meta has been testing new ways to improve live broadcasts for some time. These include allowing up to three co-presenters and guests, as well as moderators for comments and the ability to turn audio and video on and off. The latest feature is currently in testing: the Live Producer tool allows you to perform live broadcasts via your desktop.
Only on instagram.com , creators can now use the Live Producer tool to enhance their live streams. Kolsquare gives you an overview of the new feature, what you need to know about the technical requirements, and why marketers should consider incorporating live content into their next influencer marketing campaign .
What is the Live Producer Tool?
The Live Producer Tool is the ability to broadcast live online with streaming software such as OBS, Streamyard, and Stremalabs via laptop or computer. Previously, this was only possible with the mobile app. As of August 2022, the Live Producer Tool is still in the testing phase , Meta told the TechCrunch website .
A spokesperson for the BigTech company said: “We are always working to improve Instagram Live and make it a place to share experiences.” The test is currently being conducted with a small group of partners, they added. This new feature expands the possibilities for creators with additional screens, microphones and cameras.
Since the Live Producer tool is still in the testing phase, some features are not yet fully developed. For this reason, comments can only be displayed and responded to within the tool itself. At the moment, the following features are not yet supported by Live Producer: live rooms, shopping, fundraising , comment pinning, and the ability to ask questions and answers. As the company announces, moderation is also not yet included.
Live Producer Tool Technical Requirements and Setting Up Your Next Live Stream
There are a few requirements to meet before you can go live using streaming software. vp safety email database Instagram recommends:
– Aspect ratio of 9×16, although it is not strictly necessary.
– 720p @ 30fps, even if producers want 60fps this is possible, just that the preview screen will still show 30fps (Instagram is investigating this bug)
– 720×1280 resolution
– Video bitrate range: 2,250-6,000 Kbps.
As for the audio format, the following are standard and also supported by OBS:
– Sampling rate: 44.1 KHz
– Stereo: channel splitting
– Bit rate: up to 256 Kbps
Only on instagram.com , creators can now use the Live Producer tool to enhance their live streams. Kolsquare gives you an overview of the new feature, what you need to know about the technical requirements, and why marketers should consider incorporating live content into their next influencer marketing campaign .
What is the Live Producer Tool?
The Live Producer Tool is the ability to broadcast live online with streaming software such as OBS, Streamyard, and Stremalabs via laptop or computer. Previously, this was only possible with the mobile app. As of August 2022, the Live Producer Tool is still in the testing phase , Meta told the TechCrunch website .
A spokesperson for the BigTech company said: “We are always working to improve Instagram Live and make it a place to share experiences.” The test is currently being conducted with a small group of partners, they added. This new feature expands the possibilities for creators with additional screens, microphones and cameras.
Since the Live Producer tool is still in the testing phase, some features are not yet fully developed. For this reason, comments can only be displayed and responded to within the tool itself. At the moment, the following features are not yet supported by Live Producer: live rooms, shopping, fundraising , comment pinning, and the ability to ask questions and answers. As the company announces, moderation is also not yet included.
Live Producer Tool Technical Requirements and Setting Up Your Next Live Stream
There are a few requirements to meet before you can go live using streaming software. vp safety email database Instagram recommends:
– Aspect ratio of 9×16, although it is not strictly necessary.
– 720p @ 30fps, even if producers want 60fps this is possible, just that the preview screen will still show 30fps (Instagram is investigating this bug)
– 720×1280 resolution
– Video bitrate range: 2,250-6,000 Kbps.
As for the audio format, the following are standard and also supported by OBS:
– Sampling rate: 44.1 KHz
– Stereo: channel splitting
– Bit rate: up to 256 Kbps