The descriptor “Repair specialist selection” placed under

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First screen after: the logo explains the essence of the service. The title engages the user and shows how easy and fast it is to get several estimates in one document for easy comparison of offers. The picture shows an example of the document that the client will receive. The capture form is simple and clear.


The target action "Get an estimate for the work" does not make the user feel that they south africa consumer email list are being "hung" with obligations to communicate with managers or conclude a deal. In subsequent blocks, the advantages were reformulated and objections related to the complexity and safety of the service were removed. Increased loyalty was achieved by posting photos of experts, using an interactive test and a block of reviews.


Source: Trinetlabs Rework the text and achieve 85.7% conversion 14 clicks with zero conversion – the result of test advertising campaigns for the original landing page: Only on the first screen there are three CTA buttons with different target actions. And also - there is no specificity, benefit for the visitor and call to action. After the redesign, the first screen looks like this: There is one button left with a clarification about free participation.