User Experience (UX) for B2B companies
Posted: Sun Dec 22, 2024 6:45 am
The user experience for B2B websites has some differences compared to B2C. Below we will see some of the peculiarities of B2B users, and why they need to have a different UX than users of B2C websites.
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Why do you need a data-driven and goal-driven strategy when it comes to B2B UX?
Part of the mission of user experience (UX) designers is to bridge the gap between user needs and company goals. More often than not, this is not an easy task.
When it comes to UX for philippine phone number search business-to-business (B2B) websites , strategy and data should help you choose and understand where, when, and how a user interacts with your site.
Why B2B online behavior is different from B2C
The biggest difference is the time of your buying process (AIDA). B2B purchases and decisions are not made quickly ; users rarely make decisions moments after entering a website.
A B2B website serves to validate the legitimacy of the company by offering relevant content in multiple ways to various audiences. The key, in this type of companies, is the generation of trust . This approach helps achieve the goal of convincing the different members of a company of which is the best choice.
The content we share needs to address multiple levels/layers of information. Unlike business-to-consumer (B2C) websites, we need to provide greater depth and information not only about the product but also about the company providing it. The user needs to be able to find specifications, capabilities, guides, and best practices, for example. Again, building trust is key .
When companies intend to spend thousands of euros on a vendor, they often research the company before contacting it. This process can take upwards of six months. In this scenario, the user might visit the site multiple times, share pages with board members, and download valuable content (guides, ebooks, infographics, presentations) for further research. This process is very different from a consumer visiting a site, seeing something they like, and spending 20 euros on that purchase.
With this in mind we need to treat data/information, strategy and approach differently.
So what does UX design require for a B2B website ? More than you might think. To start, let’s take a look at what UX is and isn’t, in the context of B2B marketing .
table of contents [ show ]
Why do you need a data-driven and goal-driven strategy when it comes to B2B UX?
Part of the mission of user experience (UX) designers is to bridge the gap between user needs and company goals. More often than not, this is not an easy task.
When it comes to UX for philippine phone number search business-to-business (B2B) websites , strategy and data should help you choose and understand where, when, and how a user interacts with your site.
Why B2B online behavior is different from B2C
The biggest difference is the time of your buying process (AIDA). B2B purchases and decisions are not made quickly ; users rarely make decisions moments after entering a website.
A B2B website serves to validate the legitimacy of the company by offering relevant content in multiple ways to various audiences. The key, in this type of companies, is the generation of trust . This approach helps achieve the goal of convincing the different members of a company of which is the best choice.
The content we share needs to address multiple levels/layers of information. Unlike business-to-consumer (B2C) websites, we need to provide greater depth and information not only about the product but also about the company providing it. The user needs to be able to find specifications, capabilities, guides, and best practices, for example. Again, building trust is key .
When companies intend to spend thousands of euros on a vendor, they often research the company before contacting it. This process can take upwards of six months. In this scenario, the user might visit the site multiple times, share pages with board members, and download valuable content (guides, ebooks, infographics, presentations) for further research. This process is very different from a consumer visiting a site, seeing something they like, and spending 20 euros on that purchase.
With this in mind we need to treat data/information, strategy and approach differently.
So what does UX design require for a B2B website ? More than you might think. To start, let’s take a look at what UX is and isn’t, in the context of B2B marketing .