Optimize tools to create an AI-driven culture
Posted: Tue Jan 21, 2025 4:10 am
Marketing teams who aren’t getting serious about AI are lagging behind. It’s no longer enough to just have tools. Organizations need wide-scale AI integration to anticipate customer needs and become best-in-class.
Sprout’s CMO Scott Morris india business email list put it this way, “Fostering a culture of AI within marketing (and beyond) isn’t just about adopting the latest tools—it’s about embedding AI into the way we operate day to day. With the help of AI, marketers can redefine their industries, create new markets and drive economic growth. At Sprout, we’re committed to ensuring our team not only understands AI’s potential, but is equipped to use it responsibly and ethically.”
The opportunity costs of not championing AI are extensive. According to Sprout’s 2024 Social Media Productivity Report, 63% of social marketers report manual tasks prevent them from doing high impact work. Almost one-third attribute their efficiency struggles to not having tools—or having the wrong ones.
A stat call-out that reads 63% of social marketers report manual tasks prevent them from doing high impact work
Just because something is “AI powered,” doesn’t mean it’s right for your martech stack. Resist the urge to add AI tools for the sake of it. While AI can save your team time, endless training, navigating poorly integrated tools and rebuilding workflows can be a full-time job—especially for teams already at max capacity. It’s critical to equip your team with the right tools, ones that are compatible with the platforms you already rely on.
Considerations: Selecting the right technology is essential, but an AI strategy that doesn’t address people, culture and processes will collapse. You need low-lift, ongoing trainings and built-in rituals to encourage employee experimentation (with the right guardrails in place). Consider creating an AI steering committee to ensure you pursue AI solutions that support your most critical marketing opportunities, while avoiding overbuying technology or overcomplicating your tech stack.
Sprout’s CMO Scott Morris india business email list put it this way, “Fostering a culture of AI within marketing (and beyond) isn’t just about adopting the latest tools—it’s about embedding AI into the way we operate day to day. With the help of AI, marketers can redefine their industries, create new markets and drive economic growth. At Sprout, we’re committed to ensuring our team not only understands AI’s potential, but is equipped to use it responsibly and ethically.”
The opportunity costs of not championing AI are extensive. According to Sprout’s 2024 Social Media Productivity Report, 63% of social marketers report manual tasks prevent them from doing high impact work. Almost one-third attribute their efficiency struggles to not having tools—or having the wrong ones.
A stat call-out that reads 63% of social marketers report manual tasks prevent them from doing high impact work
Just because something is “AI powered,” doesn’t mean it’s right for your martech stack. Resist the urge to add AI tools for the sake of it. While AI can save your team time, endless training, navigating poorly integrated tools and rebuilding workflows can be a full-time job—especially for teams already at max capacity. It’s critical to equip your team with the right tools, ones that are compatible with the platforms you already rely on.
Considerations: Selecting the right technology is essential, but an AI strategy that doesn’t address people, culture and processes will collapse. You need low-lift, ongoing trainings and built-in rituals to encourage employee experimentation (with the right guardrails in place). Consider creating an AI steering committee to ensure you pursue AI solutions that support your most critical marketing opportunities, while avoiding overbuying technology or overcomplicating your tech stack.