Examples (cases, real scenarios)

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Promotions with elements of surprise Creative promotions such as unexpected discounts or exclusive offers can quickly increase interest. Example: Red Bull launched a massive promotion "Red Bull Gives You Wings" by organizing unusual events that attracted the attention of a wide audience.
Case Study 1: Blendtec A blender company became famous for its "Will It Blend?" campaign, in which the company's founder demonstrated how his blenders could blend even the most unusual items (like phones, mice, and other gadgets). This attracted the attention of millions of people and created mass brand awareness.
Case Study 2: ALS Ice Bucket Challenge The ALS Ice Bucket Challenge, which canada phone number list went viral, brought attention to the Amyotrophic Lateral Sclerosis Foundation. It was an example of how a nonprofit used guerrilla marketing to raise funds and awareness.
Case Study 3: Tesla Tesla is a proactive guerrilla brand, relying on social media and word of mouth to spread the word about its electric vehicles. Founder Elon Musk actively engages with his audience, which helps the brand build strong loyalty.
guerrilla marketing
Errors, risks and difficulties
Common Mistakes and How to Avoid Them
Overkill with an aggressive approach