Pinterest Influencer Rankings in 2022
Posted: Tue Jan 21, 2025 4:03 am
Brands use influencer marketing primarily on Instagram, TikTok, and YouTube, but for industries like home improvement, home and decor, art, or travel, Pinterest lends itself to everything. So how can brands and businesses work with influencers on Pinterest? And who are the most successful influencers on Pinterest in 2022?
Key points
There are several ways you can advertise on Pinterest through a business account: sponsored pins, shoppable pins, story pins, and carousel pins.
73% of users approve of brands having a presence on Pinterest
Five of the top-ranked influencers on Pinterest are: Joy Cho, Kath Younger, Poppywalk, Denise with “Wander her Way” and Kate Perez with “Sugar Love Chic.”
Pinterest's huge success is partly due to the fact that the platform is not based solely on original content . Instead, users share links and images from around the Internet, which they can organize into boards. For a long time, the social network was labeled as the one for DIYers and cooks, but in recent years, other interest groups can also be found on the platform.
In the following summary, you will find general Pinterest statistics for 2022, Pinterest influencer marketing statistics for 2022, and reasons to invest in Pinterest influencer marketing in 2022.
How influencer marketing works on Pinterest
Marketing on Pinterest can pay off, as 73% of pinners (Pinterest users who partners email database pin ideas and posts to their own boards on their profile) say that branded content increases the usefulness of Pinterest . The platform is capitalizing on this, as it – like the rest of the social networks – is working on viewing and shopping features on Pinterest .
It doesn’t take much for a business or brand to get started with influencer marketing on Pinterest. First, you need to create a business account on Pinterest, which is easy and free. Also, perhaps you plan to run ads on Pinterest? If so, make sure to connect your business email address to your business account.
Next, check to see if the content you share is tagged with your brand identity and has a link to your website or a profile on another platform . You'll get users right to where you want them with just one click. Even if they don't click on the post or link, they'll see your brand name and may remember it later.
But it is also possible to sell products directly through Pinterest thanks to the new shopping features . To do this, you need to verify your company's website, upload product images, describe them appropriately and link them to the corresponding product page. So-called Rich Pins even allow you to upload current product and inventory information directly to Pinterest. Ultimately, Pinterest provides sales and engagement data for your products that you can use to measure the success of your Pinterest influencer marketing campaign.
Key points
There are several ways you can advertise on Pinterest through a business account: sponsored pins, shoppable pins, story pins, and carousel pins.
73% of users approve of brands having a presence on Pinterest
Five of the top-ranked influencers on Pinterest are: Joy Cho, Kath Younger, Poppywalk, Denise with “Wander her Way” and Kate Perez with “Sugar Love Chic.”
Pinterest's huge success is partly due to the fact that the platform is not based solely on original content . Instead, users share links and images from around the Internet, which they can organize into boards. For a long time, the social network was labeled as the one for DIYers and cooks, but in recent years, other interest groups can also be found on the platform.
In the following summary, you will find general Pinterest statistics for 2022, Pinterest influencer marketing statistics for 2022, and reasons to invest in Pinterest influencer marketing in 2022.
How influencer marketing works on Pinterest
Marketing on Pinterest can pay off, as 73% of pinners (Pinterest users who partners email database pin ideas and posts to their own boards on their profile) say that branded content increases the usefulness of Pinterest . The platform is capitalizing on this, as it – like the rest of the social networks – is working on viewing and shopping features on Pinterest .
It doesn’t take much for a business or brand to get started with influencer marketing on Pinterest. First, you need to create a business account on Pinterest, which is easy and free. Also, perhaps you plan to run ads on Pinterest? If so, make sure to connect your business email address to your business account.
Next, check to see if the content you share is tagged with your brand identity and has a link to your website or a profile on another platform . You'll get users right to where you want them with just one click. Even if they don't click on the post or link, they'll see your brand name and may remember it later.
But it is also possible to sell products directly through Pinterest thanks to the new shopping features . To do this, you need to verify your company's website, upload product images, describe them appropriately and link them to the corresponding product page. So-called Rich Pins even allow you to upload current product and inventory information directly to Pinterest. Ultimately, Pinterest provides sales and engagement data for your products that you can use to measure the success of your Pinterest influencer marketing campaign.