We already know what you are thinking: “Why should I keep quiet if they usa phone number list attack or unfairly criticize my structure?” No one is asking you to stay silent, but only to be careful not to harm yourself by getting carried away by anger or haste.
Through this marketing strategy, the brand forces the natural dynamics of new media by stimulating web users considered points of reference capable of influencing a certain sector. Web personalities, and not only, who have been able to gather thousands of followers around them, thanks to their expertise or their communication skills.
These characters are able, with their opinion, to influence the opinion (and purchasing preferences!) of many. They are influencers . They allow the voice of the brand to be amplified, becoming charismatic brand ambassadors .
The strength of influencer marketing lies in the relationship between budget – audience reached – effectiveness of the message . Compared to the investment (economic and creative) that would be required for a classic on and offline campaign that reaches such a profiled audience, so efficiently, influencer marketing allows for considerable savings.
Anyone can be an influencer. But online influencers are distinguished by having a blog or another online communication channel (newspaper, magazine, social media) followed assiduously by a significant number of web users and considered a point of reference for one or more topics (tech, travel, fashion, etc.).