This information is important if you have an e-commerce site, but it is also essential when defining macro and micro objectives on your corporate website.
Although in Google Analytics associating an economic value to the objectives is optional, as a web analyst who is auditing the Google Analytics installation, you need to economically weigh the achievement of the objectives that you have included in your measurement plan.
In this way, the tool will calculate a fundamental metric for working on the optimization of our website: the page value.
This is very valuable information to, for example, improve the usability of your company's website.
Can you imagine discovering that your landing page gets a lower page value than other, more hidden sections of your website?
This information is essential for reorganizing the content of your website.
If you need to confirm the currency of the installation you are auditing, you can do so in philippine cp number the administration section, view settings of Google Analytics.
6.- Tag the campaigns
Any financial investment you make in digital media becomes an expense if you are not clear about the impact on your business's website.
Make sure you track all the digital actions that are being carried out, such as CPC or Social Media campaigns, email marketing, banners in digital environments...
In these cases, the audit must result in proper labeling so that Google Analytics can interpret the origin of the traffic received.
To do this, Google provides you with the URL Builder, a tool that personalizes URLs with a series of parameters: campaign name, medium and source.
However, if you run paid campaigns, it is important as part of the Google Analytics audit process to ensure that, at the web property level, the Google AdWords account and the Google Analytics account are connected.
This will enable automatic tagging, allowing you to distinguish between organic and paid traffic.
All of this will help you to see the traffic that the website receives with that level of detail and also interpret the results in an aggregated way in the Acquisition section : Google Ads (for paid AdWords campaigns) and Campaign reports (other campaigns).
For example, a certain campaign that is going to be devel