URL shortening is a technique where a shortened URL or IP address is used to point to the same page as the longer address. URL shortening uses an HTTP redirection technique, which makes it easier to make multiple URLs available for specific web pages.
A URL shortener can also be described as an online italy whatsapp number database
application that converts a regular URL (your website address, for example, that starts with http://) into a shorter format. To do this, you simply copy the full URL of your website and paste it into the URL shortener tool to create a shortened version that is between 10 and 20 characters long.
URL shortening is used in many situations, let's look at a few:
To avoid visually overloading a post that needs to be accompanied by a URL.
Posting messages that need to fit into a limited number of characters, like Twitter.
Store, read, copy or list numerous URLs
Note: URL shortening is also known as URL redirection.
Functions of a URL Shortener
The short URL is a handy tool for forwarding a link, for example if you want to forward a link to a contact via email, to share it on social media or on a mobile device.
In the context of social media marketing, a short URL will give you the possibility to enrich the text part with more information , for example on Twitter.
You're probably wondering if, from an SEO perspective , Google sees the short URL as a good thing. The answer is yes. They do, in fact, use the permanent redirect (code 301), which is what the search engine prefers.