The percentage of visitors who converted
Posted: Mon Jan 20, 2025 10:43 am
What do traffic, conversion rate and revenue mean?
What do traffic, conversion rate and revenue mean?
Visitors to your website. There are several types of traffic depending on how they access your website.
Keywords
Conversion (CV):
The actions you want visitors to take, such as making a georgia telegram number database purchase, creating an account, and submitting a form. Depending on the type of website, conversions can be defined in a variety of ways, and some websites may not have a clear definition of conversions.
website Primary Conversion Secondary Conversion
E-commerce (retail) Buy ·Create an account
·Subscribe to newsletters, emails
·Upgrade to premium account
Search Engines Book a consultation ・Click on ads
・Subscribe to newsletters, emails
Social Media Member Registration ·Post
・Like, favorite, forward
Conversion rate :
income :
A website with lots of traffic and high conversions is already successful. In addition, it can increase monetary success by increasing the value of each conversion. How do they do this?
retail:
Retailers can increase revenue by encouraging customers to purchase higher-priced items (upsells) or add-on purchases. For example, Amazon displays product recommendations (add-on items) when customers check out.
Search Engine:
Google and Bing place the most profitable ads in the best positions to maximize revenue. Also, Expedia (an online travel agency) lists profitable ads to encourage them to earn more revenue.
Social Media:
Advertisers can use social media to target customers based on the user's information on social media. When advertisers can use this information to target the right customers, social media sites can increase revenue for advertisers.
Lead Generation:
Unlike retail websites, some other websites are created to generate new leads. The webmaster focuses only on traffic and conversions. The sales department then approaches the leads to increase revenue. How many better leads the webmaster can create affects the conversion value after the webmaster passes the lead to the sales department.
What is direct, referral, paid search, organic search, and social traffic?
What is direct, referral, paid search, organic search, and social traffic?
Direct traffic :
In Google Analytics (GA), direct traffic is defined as traffic that comes from people who visit your website by typing the website URL directly into their browser or through a bookmark on their browser . Today, direct traffic is a little more complicated than the traditional definition. Google Analytics displays any traffic from unknown referral sources or sources as direct traffic. These direct traffic, for example, come from certain email campaigns, offline documents (PDF, Word, etc.), mobile SNS applications, and organic searches (browser issues).
Recommended flow :
Paid: Visits from banner, text, rich media, or video ads
Unpaid: Any visit from any link that was not paid for. For example, while viewing a blog post about the best matte foundations, you might click on a URL to see more information about a product you might like. This is unpaid referral traffic.
Search traffic :
Paid (also called paid search in GA): Ads on the SERPs (search engine results pages), such as Google Ads.
Unpaid (also called organic in GA): Visits to your site occur by clicking on an organic search result on a SERP.
Social traffic :
Traffic from social media sites. For example, a user comes to your website by clicking on someone’s post; it is considered social traffic.
Summarize
Summarize
The purpose of the website depends. Some want to create new customers, while others want to facilitate the process of creating customers. If it is traffic (awareness), conversions (interest and desire) or revenue (action), digital marketers need to constantly look for improvements that should be made.
What do traffic, conversion rate and revenue mean?
Visitors to your website. There are several types of traffic depending on how they access your website.
Keywords
Conversion (CV):
The actions you want visitors to take, such as making a georgia telegram number database purchase, creating an account, and submitting a form. Depending on the type of website, conversions can be defined in a variety of ways, and some websites may not have a clear definition of conversions.
website Primary Conversion Secondary Conversion
E-commerce (retail) Buy ·Create an account
·Subscribe to newsletters, emails
·Upgrade to premium account
Search Engines Book a consultation ・Click on ads
・Subscribe to newsletters, emails
Social Media Member Registration ·Post
・Like, favorite, forward
Conversion rate :
income :
A website with lots of traffic and high conversions is already successful. In addition, it can increase monetary success by increasing the value of each conversion. How do they do this?
retail:
Retailers can increase revenue by encouraging customers to purchase higher-priced items (upsells) or add-on purchases. For example, Amazon displays product recommendations (add-on items) when customers check out.
Search Engine:
Google and Bing place the most profitable ads in the best positions to maximize revenue. Also, Expedia (an online travel agency) lists profitable ads to encourage them to earn more revenue.
Social Media:
Advertisers can use social media to target customers based on the user's information on social media. When advertisers can use this information to target the right customers, social media sites can increase revenue for advertisers.
Lead Generation:
Unlike retail websites, some other websites are created to generate new leads. The webmaster focuses only on traffic and conversions. The sales department then approaches the leads to increase revenue. How many better leads the webmaster can create affects the conversion value after the webmaster passes the lead to the sales department.
What is direct, referral, paid search, organic search, and social traffic?
What is direct, referral, paid search, organic search, and social traffic?
Direct traffic :
In Google Analytics (GA), direct traffic is defined as traffic that comes from people who visit your website by typing the website URL directly into their browser or through a bookmark on their browser . Today, direct traffic is a little more complicated than the traditional definition. Google Analytics displays any traffic from unknown referral sources or sources as direct traffic. These direct traffic, for example, come from certain email campaigns, offline documents (PDF, Word, etc.), mobile SNS applications, and organic searches (browser issues).
Recommended flow :
Paid: Visits from banner, text, rich media, or video ads
Unpaid: Any visit from any link that was not paid for. For example, while viewing a blog post about the best matte foundations, you might click on a URL to see more information about a product you might like. This is unpaid referral traffic.
Search traffic :
Paid (also called paid search in GA): Ads on the SERPs (search engine results pages), such as Google Ads.
Unpaid (also called organic in GA): Visits to your site occur by clicking on an organic search result on a SERP.
Social traffic :
Traffic from social media sites. For example, a user comes to your website by clicking on someone’s post; it is considered social traffic.
Summarize
Summarize
The purpose of the website depends. Some want to create new customers, while others want to facilitate the process of creating customers. If it is traffic (awareness), conversions (interest and desire) or revenue (action), digital marketers need to constantly look for improvements that should be made.