7 changes to increase conversions
Posted: Mon Jan 20, 2025 10:40 am
Conversions are a fundamental piece to measure the success of a marketing campaign. They allow you to have clear data on what is most profitable for a company, and thus define what it is best to invest in to obtain a better ROI. But if the numbers are not as positive as you expected, there are several changes you can implement on your website to increase them.
1. Make your customers aware of the benefits
If your company offers free shipping with no minimum purchase or with a why choose our service limited and convenient minimum, let everyone know! Post it in a visible place on your homepage, ideally in the top right corner. If you also have discounts for online transactions or delivery in less than 24 hours, you can't leave it out there.
By the way, all of this is also extensible for product descriptions . Detailing the added value will definitely help in conversion.
Changes to increase conversions
CC Image: Blossomstar – Freepik
2. Strengthen some sections
The most recommended ones are “About us” and “Customer service”. Consumers are interested in finding out where they will hire a service or buy a product, and where to go or what number to call if they need help. This is a good opportunity to connect with your users and build trust.
Image CC: Freepik
3. Improve site loading speed
A website that takes too long to load not only interferes with the speed of completing a purchase, ease of navigation and positioning, but also exhausts the user's patience in a matter of seconds. Therefore, having a page that loads completely in less than 3 seconds is ideal.
How can you measure your page speed? Tools like Google Analytics, Pingdom Website Speed Test, and GTMetrix will give you that result.
Image CC: Freepik
4. Integrate the right content to attract the right customers
Defining the target audience and building the buyer persona is essential. And at this point, the content marketing agency Content Harmony shares the strategy that allowed it to increase conversions at Beardbrand, a store that sells beard and moustache care products.
The company decided to incorporate photographs of people who could resemble its customers on its website, maintaining this concept throughout the platform and advertising campaigns. This is how they managed to make users feel identified and successfully increased online sales.
Image CC: Freepik
5. Use more specific language in CTA buttons
Coming across the famous “Continue” button on every page of the checkout process can give the impression that the process is never-ending. On the other hand, if each step is identified with a different button, such as “Save your details” and “Pay”, the customer will have a clear sign of progress and will be encouraged to finish what they started. A call to action is an important element to direct the user .
CC Image: GraphiqaStock – Freepik
6. Add comments from satisfied customers
If your products or services are liked by buyers and they want to leave their opinion on your homepage, don't miss this opportunity; it will be a very significant reference for new users, it will speak well of your brand and generate confidence to convert.
Image CC: Freepik
7. Provide safety samples
Potential buyers need to be assured that their data will be protected, and security validation seals and logos on your website are very valuable elements. For example, the SSL/TLS seal, which certifies a 100% secure purchase.
CC Image: Photoroyalty – Freepik
There are many factors that influence whether your potential customers take the action you created your campaign for. But if your page is attractive at first glance and highly functional on all types of devices, it will be much easier to increase conversions.
1. Make your customers aware of the benefits
If your company offers free shipping with no minimum purchase or with a why choose our service limited and convenient minimum, let everyone know! Post it in a visible place on your homepage, ideally in the top right corner. If you also have discounts for online transactions or delivery in less than 24 hours, you can't leave it out there.
By the way, all of this is also extensible for product descriptions . Detailing the added value will definitely help in conversion.
Changes to increase conversions
CC Image: Blossomstar – Freepik
2. Strengthen some sections
The most recommended ones are “About us” and “Customer service”. Consumers are interested in finding out where they will hire a service or buy a product, and where to go or what number to call if they need help. This is a good opportunity to connect with your users and build trust.
Image CC: Freepik
3. Improve site loading speed
A website that takes too long to load not only interferes with the speed of completing a purchase, ease of navigation and positioning, but also exhausts the user's patience in a matter of seconds. Therefore, having a page that loads completely in less than 3 seconds is ideal.
How can you measure your page speed? Tools like Google Analytics, Pingdom Website Speed Test, and GTMetrix will give you that result.
Image CC: Freepik
4. Integrate the right content to attract the right customers
Defining the target audience and building the buyer persona is essential. And at this point, the content marketing agency Content Harmony shares the strategy that allowed it to increase conversions at Beardbrand, a store that sells beard and moustache care products.
The company decided to incorporate photographs of people who could resemble its customers on its website, maintaining this concept throughout the platform and advertising campaigns. This is how they managed to make users feel identified and successfully increased online sales.
Image CC: Freepik
5. Use more specific language in CTA buttons
Coming across the famous “Continue” button on every page of the checkout process can give the impression that the process is never-ending. On the other hand, if each step is identified with a different button, such as “Save your details” and “Pay”, the customer will have a clear sign of progress and will be encouraged to finish what they started. A call to action is an important element to direct the user .
CC Image: GraphiqaStock – Freepik
6. Add comments from satisfied customers
If your products or services are liked by buyers and they want to leave their opinion on your homepage, don't miss this opportunity; it will be a very significant reference for new users, it will speak well of your brand and generate confidence to convert.
Image CC: Freepik
7. Provide safety samples
Potential buyers need to be assured that their data will be protected, and security validation seals and logos on your website are very valuable elements. For example, the SSL/TLS seal, which certifies a 100% secure purchase.
CC Image: Photoroyalty – Freepik
There are many factors that influence whether your potential customers take the action you created your campaign for. But if your page is attractive at first glance and highly functional on all types of devices, it will be much easier to increase conversions.