Resilience in stressful situations, crisis communication skills
Posted: Mon Jan 20, 2025 10:40 am
Most often, a company needs a PR director precisely during times of crisis. A reputation can easily be damaged by some conflict, technological failure, or inappropriate reaction to events happening in the world.
Resilience in stressful situations, crisis communication skills
Source: shutterstock.com
Therefore, when a company is drowning in negative assessments and reviews, a PR director must remain calm and quickly create strategies to get out of a difficult situation.
Anti-crisis communication why purchase dentist database from us skills are very important for reducing the negative impact of various factors on the work of the enterprise and its image in society.
SERM Skills
Another important function of a PR director is Search Engine Reputation Management, since online reputation is very important today, and for some organizations it is the number one priority.
Sometimes the head of the PR department is invited to the company only when the situation on the Internet is approaching critical, there are many negative reviews from dissatisfied customers, and satisfied users see no reason to waste time on comments.
Also, articles that discredit the company's good name can be ordered by competing firms, and these can be deliberately false reviews and testimonials.
If a PR director has SERM skills, then he not only knows how to correctly create a profile on social networks, but also has a specific strategy for monitoring reviews and forming the necessary opinion among clients.
The combination of digital reputation and competent positioning in the media allows the brand to become more recognizable. In order to control the entire situation, it is necessary to take into account both the Internet environment and the still relevant printed publications.
PR is a direction that is developing very quickly. What was well received by the 90s generation will not be understood at all by modern "TikTokers".
A specialist must constantly overcome the generation gap, find the most relevant media, and track trends. In the short term, a specific popular blog may be useful, while for long-term campaigns, newspapers, magazines, and social networks will be needed.
Resilience in stressful situations, crisis communication skills
Source: shutterstock.com
Therefore, when a company is drowning in negative assessments and reviews, a PR director must remain calm and quickly create strategies to get out of a difficult situation.
Anti-crisis communication why purchase dentist database from us skills are very important for reducing the negative impact of various factors on the work of the enterprise and its image in society.
SERM Skills
Another important function of a PR director is Search Engine Reputation Management, since online reputation is very important today, and for some organizations it is the number one priority.
Sometimes the head of the PR department is invited to the company only when the situation on the Internet is approaching critical, there are many negative reviews from dissatisfied customers, and satisfied users see no reason to waste time on comments.
Also, articles that discredit the company's good name can be ordered by competing firms, and these can be deliberately false reviews and testimonials.
If a PR director has SERM skills, then he not only knows how to correctly create a profile on social networks, but also has a specific strategy for monitoring reviews and forming the necessary opinion among clients.
The combination of digital reputation and competent positioning in the media allows the brand to become more recognizable. In order to control the entire situation, it is necessary to take into account both the Internet environment and the still relevant printed publications.
PR is a direction that is developing very quickly. What was well received by the 90s generation will not be understood at all by modern "TikTokers".
A specialist must constantly overcome the generation gap, find the most relevant media, and track trends. In the short term, a specific popular blog may be useful, while for long-term campaigns, newspapers, magazines, and social networks will be needed.