Well, at the least, one of its initiatives has had some success.
Posted: Mon Jan 20, 2025 10:29 am
X Premium promo
Which was annoying, but according to data from peru b2b leads app analytics provider AppFigures, it did lead to a significant uptick in X Premium subscriptions.
X Premium take-up
As per AppFigures:
“We’ve checked in on X’s revenue every month since Twitter Blue came out but this check in is by far the biggest leap. Appfigures estimates put X’s net revenue in November at $16.5M. That’s what Elon gets to keep after giving Apple and Google their share. That’s the biggest month of revenue for the platform and 27% higher than October, which was its biggest month prior.”
So major discounts, as well as the addition of an option to gift X Premium to others, saw X boost its subscriber count in November, while AppFigures further notes that it’s remained higher than usual ever since.
Part of that jump also came in October, which could also be attributed to Elon’s higher profile in the lead-up to the U.S. election. And these gains are likely also tied to Trump’s election victory, and at $16.5 million in a single month, at an average price of $11 or so per subscription, that could indicate a notable shift in numbers for X’s paying user element.
For context, back in October, AppFigures reported that X was bringing in around $14.7 million per month via in-app purchases on mobile devices. Analysis conducted by TechCrunch suggests that this likely equates to around 1.4 million users paying for X Premium, which is less than 1% of X’s total user base.
Which was annoying, but according to data from peru b2b leads app analytics provider AppFigures, it did lead to a significant uptick in X Premium subscriptions.
X Premium take-up
As per AppFigures:
“We’ve checked in on X’s revenue every month since Twitter Blue came out but this check in is by far the biggest leap. Appfigures estimates put X’s net revenue in November at $16.5M. That’s what Elon gets to keep after giving Apple and Google their share. That’s the biggest month of revenue for the platform and 27% higher than October, which was its biggest month prior.”
So major discounts, as well as the addition of an option to gift X Premium to others, saw X boost its subscriber count in November, while AppFigures further notes that it’s remained higher than usual ever since.
Part of that jump also came in October, which could also be attributed to Elon’s higher profile in the lead-up to the U.S. election. And these gains are likely also tied to Trump’s election victory, and at $16.5 million in a single month, at an average price of $11 or so per subscription, that could indicate a notable shift in numbers for X’s paying user element.
For context, back in October, AppFigures reported that X was bringing in around $14.7 million per month via in-app purchases on mobile devices. Analysis conducted by TechCrunch suggests that this likely equates to around 1.4 million users paying for X Premium, which is less than 1% of X’s total user base.