Additionally, the intersection of live shopping and social
Posted: Mon Jan 20, 2025 10:25 am
Additionally, one-on-one live shopping sessions are becoming increasingly popular among brands and businesses. This allows businesses to offer their customers a personalized shopping experience by connecting them in real-time with personal shoppers or sales representatives. This type of live shopping is especially beneficial for businesses selling luxury or high-end products , as it allows them to offer their customers a more exclusive and personalized shopping experience. Read more about five successful influencer marketing campaigns in the luxury sector on Kolsquare’s influencer marketing blog.
commerce is also a trend to watch in 2023. Social commerce refers to the use of socia audit directors auditors email database l media platforms for e-commerce activities, such as buying and selling products. Live shopping allows businesses to interact with their audiences in real-time, and social commerce platforms like Instagram and TikTok have integrated live shopping features that allow businesses to promote products and make sales directly through the platform.
In short, live shopping is evolving and becoming more sophisticated , with new trends and technologies set to take off in 2023. Brands should keep an eye on the rise of live shopping with influencers, the integration of AR and VR technology, the trend towards one-on-one live shopping sessions, and the intersection of live shopping with social commerce. By keeping up with these trends, businesses can have those opportunities to drive sales and increase conversions.
Influencer Marketing Guide for TikTok
Discover the keys to success with influencer marketing campaigns on TikTok, where statistics are skyrocketing, but assessing the value of your brand remains complicated.
You will read all about:
Key figures
The successes of influencers on TikTok
What does all this mean for my campaign?
Top Tips for Acting on TikTok
Download now
About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.
As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.
Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.
commerce is also a trend to watch in 2023. Social commerce refers to the use of socia audit directors auditors email database l media platforms for e-commerce activities, such as buying and selling products. Live shopping allows businesses to interact with their audiences in real-time, and social commerce platforms like Instagram and TikTok have integrated live shopping features that allow businesses to promote products and make sales directly through the platform.
In short, live shopping is evolving and becoming more sophisticated , with new trends and technologies set to take off in 2023. Brands should keep an eye on the rise of live shopping with influencers, the integration of AR and VR technology, the trend towards one-on-one live shopping sessions, and the intersection of live shopping with social commerce. By keeping up with these trends, businesses can have those opportunities to drive sales and increase conversions.
Influencer Marketing Guide for TikTok
Discover the keys to success with influencer marketing campaigns on TikTok, where statistics are skyrocketing, but assessing the value of your brand remains complicated.
You will read all about:
Key figures
The successes of influencers on TikTok
What does all this mean for my campaign?
Top Tips for Acting on TikTok
Download now
About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.
As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.
Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.