Six strategies to increase email open rates
Posted: Mon Jan 20, 2025 10:17 am
While it’s not as popular as SEO or social media marketing, the fact is that email marketing remains the most effective marketing channel today, promising a return of $42 on every $10 spent.
However, before you can reap the benefits, you have to get your subscribers to see your emails so that they can enjoy your great content and visit your website by clicking on your CTA (call to action) link. But how can finland telegram number database you get over that first hurdle and encourage more subscribers to open your emails?
Email open rate: Number of emails opened ÷ Total emails sent
*This does not include emails that bounced and never made it to the recipient’s inbox.
First, what is a decent email open rate?
The overall global average for 2020 is 21.3%, so if your email open rate is 22% or higher, you can assume you’re doing it right. However, average open rates can vary by industry, country, and whether you’re B2B or B2C.
View industry-specific benchmarks here:
Table of contents
1. Choose a winning subject line
2. Use a reliable sender name
3. Segment your email list
4. Seize the opportunity
5. Clean up your email list
6. Optimize Emails for Mobile Readers
1. Choose a winning subject line
You must pay special attention to the wording of your subject line because it is the main factor that determines whether your subscribers click on your email or not.
However, before you can reap the benefits, you have to get your subscribers to see your emails so that they can enjoy your great content and visit your website by clicking on your CTA (call to action) link. But how can finland telegram number database you get over that first hurdle and encourage more subscribers to open your emails?
Email open rate: Number of emails opened ÷ Total emails sent
*This does not include emails that bounced and never made it to the recipient’s inbox.
First, what is a decent email open rate?
The overall global average for 2020 is 21.3%, so if your email open rate is 22% or higher, you can assume you’re doing it right. However, average open rates can vary by industry, country, and whether you’re B2B or B2C.
View industry-specific benchmarks here:
Table of contents
1. Choose a winning subject line
2. Use a reliable sender name
3. Segment your email list
4. Seize the opportunity
5. Clean up your email list
6. Optimize Emails for Mobile Readers
1. Choose a winning subject line
You must pay special attention to the wording of your subject line because it is the main factor that determines whether your subscribers click on your email or not.