12 keys to success in email marketing

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11. Analyze the results.
12. Complies with Data Protection regulations.
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Among content strategies , Email Marketing remains one of the growth of the overseas chinese in canada most used, as statistics show that it is one of the most effective. In this post, we are going to learn the 12 keys to Email Marketing that will allow us to succeed in our campaign.

1. Campaign objectives.
We need to define what we intend with our Email Marketing campaign. Only when we know the real objective of the campaign will we be able to define a truly appropriate message. In addition, we can research the topics that interest our community, using a content marketing tool, such as Klout . Remember that the objectives we define must be Smart Objectives .

Learn to succeed in Email Marketing

2. Define who the recipients will be
One of the main keys to Email Marketing is the segmentation of our database. We must carefully select who will be the recipients of our campaign, so that it only reaches people who may really be interested. In this sense, it is enriching to study how other companies, such as HubSpot, carry out the segmentation of their database .



3. Choose the right day and time for shipping
The day and time of sending is essential to ensure that the opening and click rate of our email is adequate. According to a study by GetResponse , the most suitable times of day for sending emails are between 8 and 9 in the morning, between 3 and 4 in the afternoon, as well as at 8 at night, when a significant click rate is recorded.