But before you jump into a good mobile marketing campaign, it's worth learning a little about the various numbers and statistics in this field.
So here are the main numbers you need to know before starting a mobile marketing campaign.
Summary
Who doesn't have a cell phone?
Under this somewhat strange question are actually quite revealing figures. Indeed, in 2016, France had 64.67 million activated cell phones , which represents more than one phone per person. Between 2015 and 2016, the taiwan phone number increase was 40% , which is relatively huge. Among these figures, there are 94% of adults who have a cell phone, 62% of which are smartphones and among these 62%, there are a lot of iPhones.
What do people do with their cell phones?
Mobile phones are used for making calls and sending messages, which makes sense. However, these are not the only functions of these devices. In fact, users use their smartphones to browse the internet for about 58 minutes compared to 3 hours and 37 minutes on a computer or tablet. For comparison, most people spend 2 hours and 49 minutes in front of their television.
While 79% of web traffic is from a computer, 19% of web traffic is from a mobile phone compared to 7% from a tablet.
You may not have known this, but since 2016, more users have been browsing the internet from a mobile or tablet than from a computer! Yes, you read that right! 51.3% of users surf the web with a mobile or tablet compared to 48.7% with a computer.
Target mobile marketing campaign according to needs
Applications are widely used on iPhones or mobile phones in general. Moreover, if you want to discover new iPhone applications, we recommend the Pixypia.com website . 48% of users search the internet from their mobile using a search engine application. And contrary to what most people think, 80% of the time spent on mobile is in applications. Imagine how interesting a mobile marketing campaign can be to set up!
If Google, Facebook and Youtube represent the most visited sites on mobile in France, then there is Amazon, Twitter, Wikipedia and Leboncoin. As you can see, the sites visited are quite varied but Google remains at the forefront . Which means that if you get into mobile marketing, you will have to bet everything on Google and then on social networks.
Online commerce has become considerably more democratic in recent years.
Do you have an iPhone? In that case, be honest, have you ever made a purchase online from your iPhone? If this is not the case for you, know that 17% of people have purchased a product or service online from their smartphone (2016 figures), which represents a 50% increase compared to 2015!