While keywords and tagged content may still be critical to discoverability
Posted: Mon Jan 20, 2025 8:58 am
which appears to be part of a larger trend away from the traditional importance of hashtags. Over the past few years, we've seen various changes and hints that hashtags may eventually be chile b2b leads on their way out, at least in their current form.
, tag symbols may become less important. Instagram has experimented with different suggestions for the optimal number of tags, introduced hashtags for Reels, and now, they are consolidating hashtag search results.
Instagram has simplified the tag search experience, now showing only a single results feed instead of individual popular posts, likely because Instagram acknowledges that while tags can help users find content, they are not the be-all and end-all of discoverability. Instagram may still personalize search results based on each user's engagement history, so two people searching for the same hashtag may see different posts.
Chelsea believes the change is a step in the right direction. For years, content creators have struggled to find the “perfect” tag, researching the right sizes and combinations, and putting in a lot of extra effort to optimize their posts. By simplifying the tab experience, Instagram has the potential to alleviate this mental burden, allowing creators to focus more on the quality of their content.
However, it will be interesting to see how this update affects user discovery and engagement with content on the platform. Will it lead to more diverse content discovery or limit exposure to specific posts? Only time will tell.
, tag symbols may become less important. Instagram has experimented with different suggestions for the optimal number of tags, introduced hashtags for Reels, and now, they are consolidating hashtag search results.
Instagram has simplified the tag search experience, now showing only a single results feed instead of individual popular posts, likely because Instagram acknowledges that while tags can help users find content, they are not the be-all and end-all of discoverability. Instagram may still personalize search results based on each user's engagement history, so two people searching for the same hashtag may see different posts.
Chelsea believes the change is a step in the right direction. For years, content creators have struggled to find the “perfect” tag, researching the right sizes and combinations, and putting in a lot of extra effort to optimize their posts. By simplifying the tab experience, Instagram has the potential to alleviate this mental burden, allowing creators to focus more on the quality of their content.
However, it will be interesting to see how this update affects user discovery and engagement with content on the platform. Will it lead to more diverse content discovery or limit exposure to specific posts? Only time will tell.