Why brands are investing more in educational content
Posted: Mon Jan 20, 2025 8:56 am
Investment in educational content is currently one of the most relevant topics in digital marketing . This trend emerged because a greater number of companies realized the importance of establishing long-lasting relationships with their customers, beyond just selling products or offering services. What are the main reasons to consider its application?
The importance of helping the user
The word “educate” includes countless possibilities. One of them, perhaps the most important, is to ensure that each customer relates to the product purchased in the most efficient way possible. Companies such as BBVA, AMEX and IBM have set the example by creating content that guides the user at each stage so that their experience is unbeatable.
These firms, each in their respective field (financial services and technology in this case), aim for what is a loan? total customer satisfaction. To achieve this, their information helps each of them resolve doubts in order to make better decisions in future transactions. Therefore, knowledge also implies experience.
Generate quality traffic
The Internet allows you to find all kinds of information. Unfortunately, not all of it is reliable, and hence the importance of generating educational content that offers what Internet users are looking for. Every day, millions of people connect to the Internet looking for all kinds of topics, from how-to articles to those that tell them about the best tourist destinations for vacations or the latest trends in fixed and mobile computing systems.
What better way to leverage this potential to gain clicks and views? Creating corporate blogs has been an important response by many companies to help customers answer their questions. If each firm provides detailed content that educates and helps the audience on multiple levels, then abundant traffic will be the natural consequence of such an effort.
It is important for branding
In the digital age, the public places its trust in companies that see and treat them as a person with needs and not as a sales statistic. Therefore, investing in educational content makes the customer associate the brand with important values. These include:
-Concern for improving the quality of life of users.
-A genuine interest in resolving your concerns and creating relationships that continue even after the sale is over.
-Corporate responsibility to provide clear and adequate information on everything related to the purchasing process, products, services, uses and conditions.
All of this is extremely important, regardless of the business of each company. Therefore, the quality of the offer combined with these elements will strengthen the brand name in every sense.
Credibility and educational content
Furthermore, the user knows that he can trust a company that is not only interested in selling, but also in helping the client choose what best suits his needs and budget. In this sense, the “small print” of numerous contracts that in many cases can generate disappointment and confusion, must be replaced by clear and direct information. Over time, this will help the credibility of the brand and will cement its prestige as a solid and responsible company in its respective area.
Helps to capture quality leads
Another reason to invest in educational content is to generate as many valuable prospects as possible , who will later become loyal and reliable customers, due to the following:
-The clearer and more accurate the information provided, the greater the likelihood that the user will provide their data.
-The purchasing process will flow more organically and efficiently. Customer trust in each piece of content provided to them, which will help them make concrete decisions, will be essential to successfully completing sales.
-Trust is built by educating the user at every stage. Thus, a lead who has all the necessary information and therefore knows exactly what their options and advantages are, will be a satisfied customer.
The Internet allows you to find all kinds of information. Unfortunately, not all of it is reliable, and hence the importance of generating educational content that offers what Internet users are looking for.
Click To Tweet
In short: investment in educational content is an absolute necessity for today's companies. Therefore, it should be an item to consider in each period since its impact on the branding, credibility and prestige of the company is really important.
The importance of helping the user
The word “educate” includes countless possibilities. One of them, perhaps the most important, is to ensure that each customer relates to the product purchased in the most efficient way possible. Companies such as BBVA, AMEX and IBM have set the example by creating content that guides the user at each stage so that their experience is unbeatable.
These firms, each in their respective field (financial services and technology in this case), aim for what is a loan? total customer satisfaction. To achieve this, their information helps each of them resolve doubts in order to make better decisions in future transactions. Therefore, knowledge also implies experience.
Generate quality traffic
The Internet allows you to find all kinds of information. Unfortunately, not all of it is reliable, and hence the importance of generating educational content that offers what Internet users are looking for. Every day, millions of people connect to the Internet looking for all kinds of topics, from how-to articles to those that tell them about the best tourist destinations for vacations or the latest trends in fixed and mobile computing systems.
What better way to leverage this potential to gain clicks and views? Creating corporate blogs has been an important response by many companies to help customers answer their questions. If each firm provides detailed content that educates and helps the audience on multiple levels, then abundant traffic will be the natural consequence of such an effort.
It is important for branding
In the digital age, the public places its trust in companies that see and treat them as a person with needs and not as a sales statistic. Therefore, investing in educational content makes the customer associate the brand with important values. These include:
-Concern for improving the quality of life of users.
-A genuine interest in resolving your concerns and creating relationships that continue even after the sale is over.
-Corporate responsibility to provide clear and adequate information on everything related to the purchasing process, products, services, uses and conditions.
All of this is extremely important, regardless of the business of each company. Therefore, the quality of the offer combined with these elements will strengthen the brand name in every sense.
Credibility and educational content
Furthermore, the user knows that he can trust a company that is not only interested in selling, but also in helping the client choose what best suits his needs and budget. In this sense, the “small print” of numerous contracts that in many cases can generate disappointment and confusion, must be replaced by clear and direct information. Over time, this will help the credibility of the brand and will cement its prestige as a solid and responsible company in its respective area.
Helps to capture quality leads
Another reason to invest in educational content is to generate as many valuable prospects as possible , who will later become loyal and reliable customers, due to the following:
-The clearer and more accurate the information provided, the greater the likelihood that the user will provide their data.
-The purchasing process will flow more organically and efficiently. Customer trust in each piece of content provided to them, which will help them make concrete decisions, will be essential to successfully completing sales.
-Trust is built by educating the user at every stage. Thus, a lead who has all the necessary information and therefore knows exactly what their options and advantages are, will be a satisfied customer.
The Internet allows you to find all kinds of information. Unfortunately, not all of it is reliable, and hence the importance of generating educational content that offers what Internet users are looking for.
Click To Tweet
In short: investment in educational content is an absolute necessity for today's companies. Therefore, it should be an item to consider in each period since its impact on the branding, credibility and prestige of the company is really important.