Is it possible to compete with aggregators?
Posted: Mon Jan 20, 2025 8:56 am
Examples of aggregators in different niches For some reason, website owners, and especially business owners, often treat aggregators condescendingly - like, it's just some kind of catalog, not a business, a student made it "on his knee." This happens because they do not understand that they themselves use dozens of aggregators every day, which have reached a different level. Isn't that right? As a result, I will see an advertisement and a list of sites – so, is Yandex an aggregator? If you have been friends with the Internet for a long time, you still remember the era when you could buy paper directories and magazines with site catalogs.
Along with this, there were also directory sites - "yellow pages of the iran consumer email list Internet". Then Rambler appeared in the RuNet, then Yandex caught up with it and overtook it, the Russian Google appeared... But in the beginning, before search engines, there were aggregators, catalog sites. And they have not gone anywhere, they have simply transformed to meet the needs of their audience. Although some have practically not changed their design over the past 15-20 years.
For example, one of the largest Western aggregator sites: Craigslist.org. Left – 2000, right – 2017 If you show this site to a person from the outside, he will say "hello from the 90s", and he will be right, the site looks old-fashioned. At the same time, the traffic is more than 800 million visits per month. Commodity aggregators I know several people whose main order channel is large product aggregators.
Along with this, there were also directory sites - "yellow pages of the iran consumer email list Internet". Then Rambler appeared in the RuNet, then Yandex caught up with it and overtook it, the Russian Google appeared... But in the beginning, before search engines, there were aggregators, catalog sites. And they have not gone anywhere, they have simply transformed to meet the needs of their audience. Although some have practically not changed their design over the past 15-20 years.
For example, one of the largest Western aggregator sites: Craigslist.org. Left – 2000, right – 2017 If you show this site to a person from the outside, he will say "hello from the 90s", and he will be right, the site looks old-fashioned. At the same time, the traffic is more than 800 million visits per month. Commodity aggregators I know several people whose main order channel is large product aggregators.