most important emails for your business confirmation
Posted: Sun Dec 22, 2024 6:33 am
The moment a user clicks on a link, you can track them to find out what they are interested in and provide them with personalized, quality content.
3.- Reference emails
most important emails for your business reference
Recommendations always work, regardless of the sector your business belongs to. That's why testimonials are so important in any digital marketing strategy.
In fact, according to Ogilvy data , 74% of consumers identify word of mouth as a key influencer in their purchasing decisions. That’s why referral emails are another of the most important emails for your business.
You may already be asking for referrals in your thank you landing page. But are you doing it right in your email marketing campaigns? You can do it in a natural, fun and humorous way. Although what always works best is rewards in exchange for doing so.
4.- Trigger Marketing and discount messages
most important emails for your business discount
Although email is an ideal channel for building customer loyalty and speaking to them on a one-to-one basis, we cannot forget that the ultimate goal of any campaign is to achieve conversions . In other words, sales. That is why another of the most important emails for your business is focused precisely on this, but using a star resource: discounts.
It is logical that many consumers will repurchase products they have set their sights on if they have an incentive at hand. And even more so if it is a discount. However, you should be careful:
While discounting is effective in generating sales, you need to strike a balance to continue making a profit.
Throw them very often, otherwise your profits will suffer.
5.- Emails to recover abandoned carts
most important emails for your business cart
According to Statista data, 69.23% of consumers abandon their shopping carts . This practice is therefore becoming a problem for your business. It is up to you to put an end to it.
Without a doubt, another of the most important emails for your business is the abandoned cart recovery email. In fact, Blue Core has found that nearly 40.32% of automated cart recovery emails are opened . If you break that percentage down, you find that 10.09% of them have been clicked and 2.05% have generated conversions . In other words, they are a good solution to resolve this situation.
In this sense, knowing your customers will allow you to offer risky discounts. indonesia phone number details As well as to propose recommendations to complement their purchases. In fact, shopping cart recovery emails are often accompanied by cross-selling techniques to increase sales.
6.- Order confirmation emails
After analyzing 100,000 email receipts, Conversio conducted an analysis from which it drew some conclusions that you should know. Each order confirmation email generates 0.25% more revenue for companies. And this data is what makes this piece of emails one of the most important for your business.
While order confirmation emails are an additional way to build customer loyalty, generate good impressions, encourage purchases and generate engagement, they are also ideal for meeting customer expectations.
As you can see in the example, one of the strong points of the order confirmation email is to include a video explaining how the delivery process will take place . This email is nothing more than a digital receipt. However, thanks to pieces like this you can foster and strengthen relationships with your customers. A user's trust in a brand is key to getting them to buy its products.
7.- The email that includes cross selling
Most important emails for your cross selling business
Another of the most important emails for your business is part of the tactics that exist to retain customers after a purchase. And it is focused on cross-selling.
You're probably already familiar with cross-selling. It's about recommending products related to a user's tastes, or recommending items that can complement previous purchases. And considering that users spend 67% more the longer they've trusted a brand , it's no wonder that brands are increasingly coming up with alternative offerings, incentivizing their customers to make even more purchases.
8.- Re-engagement emails for inactive subscribers
most important emails for your business re-engagement
You may have invested your time, attention, and energy into growing your email list steadily because you always find a percentage of users who unsubscribe or disappear for a long time. However, re-engagement emails are one of the most important emails for your business precisely because they will force you to focus on inactive users.
Email databases are degraded by 22.5% every year. And so it is essential that you work to re-engage those who once trusted your business and generated sales.
As you can see, the most important emails for your business cover all phases. From customer acquisition, with welcome emails, to re-engaging the most inactive ones. Going through phases of loyalty, commitment, sales and cart recovery. The reason why they work is based on the creation of a good sequence of automated emails.
Do you want to implement the best emails for your business? MDirector is the only platform that allows you to combine channels such as email marketing and SMS marketing in a single platform. Try the email marketing software, MDirector.
3.- Reference emails
most important emails for your business reference
Recommendations always work, regardless of the sector your business belongs to. That's why testimonials are so important in any digital marketing strategy.
In fact, according to Ogilvy data , 74% of consumers identify word of mouth as a key influencer in their purchasing decisions. That’s why referral emails are another of the most important emails for your business.
You may already be asking for referrals in your thank you landing page. But are you doing it right in your email marketing campaigns? You can do it in a natural, fun and humorous way. Although what always works best is rewards in exchange for doing so.
4.- Trigger Marketing and discount messages
most important emails for your business discount
Although email is an ideal channel for building customer loyalty and speaking to them on a one-to-one basis, we cannot forget that the ultimate goal of any campaign is to achieve conversions . In other words, sales. That is why another of the most important emails for your business is focused precisely on this, but using a star resource: discounts.
It is logical that many consumers will repurchase products they have set their sights on if they have an incentive at hand. And even more so if it is a discount. However, you should be careful:
While discounting is effective in generating sales, you need to strike a balance to continue making a profit.
Throw them very often, otherwise your profits will suffer.
5.- Emails to recover abandoned carts
most important emails for your business cart
According to Statista data, 69.23% of consumers abandon their shopping carts . This practice is therefore becoming a problem for your business. It is up to you to put an end to it.
Without a doubt, another of the most important emails for your business is the abandoned cart recovery email. In fact, Blue Core has found that nearly 40.32% of automated cart recovery emails are opened . If you break that percentage down, you find that 10.09% of them have been clicked and 2.05% have generated conversions . In other words, they are a good solution to resolve this situation.
In this sense, knowing your customers will allow you to offer risky discounts. indonesia phone number details As well as to propose recommendations to complement their purchases. In fact, shopping cart recovery emails are often accompanied by cross-selling techniques to increase sales.
6.- Order confirmation emails
After analyzing 100,000 email receipts, Conversio conducted an analysis from which it drew some conclusions that you should know. Each order confirmation email generates 0.25% more revenue for companies. And this data is what makes this piece of emails one of the most important for your business.
While order confirmation emails are an additional way to build customer loyalty, generate good impressions, encourage purchases and generate engagement, they are also ideal for meeting customer expectations.
As you can see in the example, one of the strong points of the order confirmation email is to include a video explaining how the delivery process will take place . This email is nothing more than a digital receipt. However, thanks to pieces like this you can foster and strengthen relationships with your customers. A user's trust in a brand is key to getting them to buy its products.
7.- The email that includes cross selling
Most important emails for your cross selling business
Another of the most important emails for your business is part of the tactics that exist to retain customers after a purchase. And it is focused on cross-selling.
You're probably already familiar with cross-selling. It's about recommending products related to a user's tastes, or recommending items that can complement previous purchases. And considering that users spend 67% more the longer they've trusted a brand , it's no wonder that brands are increasingly coming up with alternative offerings, incentivizing their customers to make even more purchases.
8.- Re-engagement emails for inactive subscribers
most important emails for your business re-engagement
You may have invested your time, attention, and energy into growing your email list steadily because you always find a percentage of users who unsubscribe or disappear for a long time. However, re-engagement emails are one of the most important emails for your business precisely because they will force you to focus on inactive users.
Email databases are degraded by 22.5% every year. And so it is essential that you work to re-engage those who once trusted your business and generated sales.
As you can see, the most important emails for your business cover all phases. From customer acquisition, with welcome emails, to re-engaging the most inactive ones. Going through phases of loyalty, commitment, sales and cart recovery. The reason why they work is based on the creation of a good sequence of automated emails.
Do you want to implement the best emails for your business? MDirector is the only platform that allows you to combine channels such as email marketing and SMS marketing in a single platform. Try the email marketing software, MDirector.