No Cost B2B Influencer Marketing Plan Research Influencer Examples
Posted: Mon Jan 20, 2025 8:49 am
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You could say: "We're brazil b2b leads compiling a list of the top 25 demand generation figures to watch in 2024. Who should we be following?" Your audience will likely be happy to tag and recommend their favorite influencers. People like to recognize and promote those they admire.
Private communities are another great way to interact with a specific group of people. For example, if you want to connect with marketing and operations professionals with deep industry knowledge, join a free community like Marketing Ops Pros and interact with people on their Slack channel.
Finally, manually search for relevant job titles and keywords, such as “director of demand generation.” On LinkedIn, focus on 1st and 2nd degree contacts as you will be able to see more information about them. Start ranking potential influencers by looking at their follower count, how well their posts match your search, posting frequency, and engagement rate.
Note that if someone hasn't posted in a while (for example, their last post was a month ago and their last post was five months ago), they may not be able to post regardless of their follower count. So suitable.
In this initial research phase, the goal is to identify 25-35 potential influencers before you narrow them down to a shorter list. Don’t just focus on the experts with the biggest following—up-and-comers in your industry with smaller but more engaged audiences can make great partners. Focus on the relevance and value of their content and how it resonates with your brand. As they build their personal brand, they may become more motivated to collaborate with you and share your content.
You could say: "We're brazil b2b leads compiling a list of the top 25 demand generation figures to watch in 2024. Who should we be following?" Your audience will likely be happy to tag and recommend their favorite influencers. People like to recognize and promote those they admire.
Private communities are another great way to interact with a specific group of people. For example, if you want to connect with marketing and operations professionals with deep industry knowledge, join a free community like Marketing Ops Pros and interact with people on their Slack channel.
Finally, manually search for relevant job titles and keywords, such as “director of demand generation.” On LinkedIn, focus on 1st and 2nd degree contacts as you will be able to see more information about them. Start ranking potential influencers by looking at their follower count, how well their posts match your search, posting frequency, and engagement rate.
Note that if someone hasn't posted in a while (for example, their last post was a month ago and their last post was five months ago), they may not be able to post regardless of their follower count. So suitable.
In this initial research phase, the goal is to identify 25-35 potential influencers before you narrow them down to a shorter list. Don’t just focus on the experts with the biggest following—up-and-comers in your industry with smaller but more engaged audiences can make great partners. Focus on the relevance and value of their content and how it resonates with your brand. As they build their personal brand, they may become more motivated to collaborate with you and share your content.