consumer always remains relevant
Posted: Sun Dec 22, 2024 6:32 am
Create reminders for publishing, don't neglect artificial intelligence tools to generate new ideas or create a content plan."Trustworthy" content is a useful tool in increasing brand awareness. Despite changing approaches to content creation, its formats and distribution channels, content that inspires trust in the.
What is the purpose of "trusted" content?
According to GWI (a British audience research company), the average user usa phone list spends 6.5 hours a day watching content. This time is increasing every year, as the number of content distribution channels increases. With the development of artificial intelligence, this trend will only intensify.
In the endless flow of information, it is important to attract the user in a short period of time, to interest and win them over. This is not an easy task, and trustworthy content will come in very handy.
Users don't trust advertising.
On average, 65% of users are distrustful of advertising (especially millennials).
People do not trust social networks, mass media, brands. Skepticism towards information has become the norm. This trend is not unique to Russia. It extends to most major channels that marketers use to reach audiences.
Methods for creating “trusted” content:
Reach out to influencers for promotion
Make sure that your brand's principles and goals are consistent with the position that your media personality conveys.
What is the purpose of "trusted" content?
According to GWI (a British audience research company), the average user usa phone list spends 6.5 hours a day watching content. This time is increasing every year, as the number of content distribution channels increases. With the development of artificial intelligence, this trend will only intensify.
In the endless flow of information, it is important to attract the user in a short period of time, to interest and win them over. This is not an easy task, and trustworthy content will come in very handy.
Users don't trust advertising.
On average, 65% of users are distrustful of advertising (especially millennials).
People do not trust social networks, mass media, brands. Skepticism towards information has become the norm. This trend is not unique to Russia. It extends to most major channels that marketers use to reach audiences.
Methods for creating “trusted” content:
Reach out to influencers for promotion
Make sure that your brand's principles and goals are consistent with the position that your media personality conveys.