Landing page or multi-page website?
Posted: Mon Jan 20, 2025 8:31 am
What is the difference between a landing page and a standard multi-page site? How to choose a format that suits your business goals? We will consider these and other questions regarding the functionality of landing pages and multi-page sites.
When is a landing page needed?
Landing is the most popular type of web page for selling goods the benefit of using our database and services on the Internet. The structure of the landing page should include the following mandatory blocks:
catchy USP in the title;
description of product properties;
the benefits of buying from you for a potential client;
reviews from users who have already purchased the product/service;
cases;
guarantees;
call to action with an application form;
contacts.
The creation of a landing page has one specific goal - to get the contact of an interested buyer. For this purpose, the page contains several options for simple steps to complete the target action. At the same time, nothing distracts the user: there is no need to go anywhere, search for something or leave contacts.
Landing pages are suitable for advertising a product, announcing an event, promotions, sales, and much more. We have previously discussed in more detail why a landing page is needed , so we will not focus on this.
What is a multi-page website used for?
A multi-page site is suitable for a serious business with a large number of goods/services, demonstrating the high status of the company. The client can "walk" around your site for quite a long time and follow the links if he finds useful information. A good multi-page site captures the user's attention, preventing him from going to competitors' sites.
Unlike a landing page, a multi-page site is successfully promoted in search engines using SEO tools. The site has a large amount of information for this purpose in product cards, on service pages, about the company, certificates, a blog, etc.
A whole team of specialists is involved in the creation and SEO promotion of a multi-page website: a marketer, a designer, a copywriter, programmers, an SEO optimizer. Thus, the price of developing a multi-page website is several times higher than the cost of creating a landing page.
The golden solution is a landing page with a standard structure
But not everyone is ready to invest a sum with a lot of zeros in development. That's why we combined the advantages of a one-page and a multi-page site in a landing page with a standard structure . The result is a site that is quick to develop with several sales pages of goods or services according to the landing page structure. It is based on a constructor, so you can quickly add or remove new elements on the site.
When is a landing page needed?
Landing is the most popular type of web page for selling goods the benefit of using our database and services on the Internet. The structure of the landing page should include the following mandatory blocks:
catchy USP in the title;
description of product properties;
the benefits of buying from you for a potential client;
reviews from users who have already purchased the product/service;
cases;
guarantees;
call to action with an application form;
contacts.
The creation of a landing page has one specific goal - to get the contact of an interested buyer. For this purpose, the page contains several options for simple steps to complete the target action. At the same time, nothing distracts the user: there is no need to go anywhere, search for something or leave contacts.
Landing pages are suitable for advertising a product, announcing an event, promotions, sales, and much more. We have previously discussed in more detail why a landing page is needed , so we will not focus on this.
What is a multi-page website used for?
A multi-page site is suitable for a serious business with a large number of goods/services, demonstrating the high status of the company. The client can "walk" around your site for quite a long time and follow the links if he finds useful information. A good multi-page site captures the user's attention, preventing him from going to competitors' sites.
Unlike a landing page, a multi-page site is successfully promoted in search engines using SEO tools. The site has a large amount of information for this purpose in product cards, on service pages, about the company, certificates, a blog, etc.
A whole team of specialists is involved in the creation and SEO promotion of a multi-page website: a marketer, a designer, a copywriter, programmers, an SEO optimizer. Thus, the price of developing a multi-page website is several times higher than the cost of creating a landing page.
The golden solution is a landing page with a standard structure
But not everyone is ready to invest a sum with a lot of zeros in development. That's why we combined the advantages of a one-page and a multi-page site in a landing page with a standard structure . The result is a site that is quick to develop with several sales pages of goods or services according to the landing page structure. It is based on a constructor, so you can quickly add or remove new elements on the site.