What does the marketing landscape look like in 2022?
Posted: Mon Jan 20, 2025 8:30 am
As we approach the end of 2021, marketers must not only look at brands and companies, but also watch the market to see what works. 2022 will be a year like no other, as COVID vaccination rates continue to rise and people become more willing to get out of the house, whether it’s in the office or out for a meal with friends. As we approach the new year, let’s look at the growing trends to watch out for.
It’s hard to say whether 2022 will be the year that normal post-COVID life returns. That may well prove impossible. But what has clearly changed is the public’s attitude toward going out and resocializing. The majority of events this year were held virtually, with only smaller gatherings taking place in person. Meeting in person still tends to be the exception rather than the rule. In 2022, expect events to be hybrid, with a combination of virtual and in-person. Many who are accustomed to great virtual denmark telegram number database experiences will choose to go that route, even when in-person is an option. While many marketers are true pros at creating live event experiences, the need for convenient online events remains high. Expect marketing departments to really roll out the red carpet for web attendees with VR and AR effects. It’s necessary to create an environment where you feel like you’re not missing out on anything by participating remotely.
Next, expect mobile marketing to continue to grow in popularity. This is no surprise as more money is spent on shopping on mobile devices and mobile e-commerce expands across the globe. This has certainly accelerated due to the pandemic. Additionally, many marketers are adept at targeting consumers on mobile devices to increase conversion rates. The next step will be to improve SEO, create new content, and optimize websites for a better experience on mobile screens. Content will continue to be key, and smart marketers will not only create digital content that sparks interest, but also streamline that content for mobile customers.
Third-party cookie support is scheduled to be phased out in 2023. This means marketers will no longer be able to collect this type of data through Google. Next year will see a shift to other types of data collection, and strategies will change accordingly. First-party targeting, content matching, and identifiers are all being discussed as ways to ease the change. The shift away from cookies won’t happen overnight, but agile teams won’t wait until the last minute to develop new strategies for collecting customer data.
It’s hard to say whether 2022 will be the year that normal post-COVID life returns. That may well prove impossible. But what has clearly changed is the public’s attitude toward going out and resocializing. The majority of events this year were held virtually, with only smaller gatherings taking place in person. Meeting in person still tends to be the exception rather than the rule. In 2022, expect events to be hybrid, with a combination of virtual and in-person. Many who are accustomed to great virtual denmark telegram number database experiences will choose to go that route, even when in-person is an option. While many marketers are true pros at creating live event experiences, the need for convenient online events remains high. Expect marketing departments to really roll out the red carpet for web attendees with VR and AR effects. It’s necessary to create an environment where you feel like you’re not missing out on anything by participating remotely.
Next, expect mobile marketing to continue to grow in popularity. This is no surprise as more money is spent on shopping on mobile devices and mobile e-commerce expands across the globe. This has certainly accelerated due to the pandemic. Additionally, many marketers are adept at targeting consumers on mobile devices to increase conversion rates. The next step will be to improve SEO, create new content, and optimize websites for a better experience on mobile screens. Content will continue to be key, and smart marketers will not only create digital content that sparks interest, but also streamline that content for mobile customers.
Third-party cookie support is scheduled to be phased out in 2023. This means marketers will no longer be able to collect this type of data through Google. Next year will see a shift to other types of data collection, and strategies will change accordingly. First-party targeting, content matching, and identifiers are all being discussed as ways to ease the change. The shift away from cookies won’t happen overnight, but agile teams won’t wait until the last minute to develop new strategies for collecting customer data.