Communicate with the audience
Posted: Mon Jan 20, 2025 8:28 am
It is important to be honest and open, to show not only achievements but also difficulties. This creates trust and strengthens the connection with the brand. Respond to comments and actively communicate with the audience. You can react to news with jokes or memes.An example of communication with the audience of the Aviasales companyIf people write in the comments and no one responds, it has a negative impact on engagement. It is better to try to respond to everyone and show subscribers that each of them is important.Communicate with the audience
People like unusual stickers and emojis. They also help to stand out from competitors and make the brand more memorable. Users who use branded stickers unwittingly advertise the company in their messages.VEKA's branded emojisThe key is to choose images that will help express emotions about your brand and create strong feedback.Create your own stickers and emojis
Situational content usually generates more responses, likes, and comments because it is related to current events and topics that are interesting to the audience.An example of twitter database situational SMM in the PlanFix media “You’re OK”News hooks are sought in the media and social networks - it is worth subscribing to a couple of news publics or simply visiting the news group of your city once a day, if the business is local.For example, recently the owner of the supermarkets "ZhiznMart" promised to pay a million rubles if someone was poisoned by the store's products. As a result, people began to lick raw eggs. The media for entrepreneurs "You're OK" played up this situation, tying it to the topic of the community.Use situational SMM
Live broadcasts are a cool topic for any business. They provide three important advantages:Live broadcast from the MCRM expert about donor programs and surrogacyIn addition to your own experts, you can conduct joint live broadcasts with invited guests. This will expand the choice of topics and help attract a new audience if you post an announcement of the webinar on the speaker's social networks.
expertise - you will be able to demonstrate your knowledge, which will strengthen trust in the company;
content - broadcast recordings can be used to create new posts, videos and other materials.
Preparing materials based on live broadcasts is convenient - you immediately have expert content that does not need fact-checking. You can quickly prepare and release everything.
live communication - you can answer questions, share news and receive instant feedback;
Conduct live broadcasts
Memes spread quickly across the Internet. One successful meme can bring a bunch of new subscribers and likes. They help to convey complex ideas or advantages of a product with humor.Example of a meme with a trending cat in B2B media VEKAMemes evoke emotions, they are more likely to be liked and reposted. As a result, engagement increases.Post memes
Concise and informative cards are saved to be used as cheat sheets. The audience perceives information better when it is presented visually.
People like unusual stickers and emojis. They also help to stand out from competitors and make the brand more memorable. Users who use branded stickers unwittingly advertise the company in their messages.VEKA's branded emojisThe key is to choose images that will help express emotions about your brand and create strong feedback.Create your own stickers and emojis
Situational content usually generates more responses, likes, and comments because it is related to current events and topics that are interesting to the audience.An example of twitter database situational SMM in the PlanFix media “You’re OK”News hooks are sought in the media and social networks - it is worth subscribing to a couple of news publics or simply visiting the news group of your city once a day, if the business is local.For example, recently the owner of the supermarkets "ZhiznMart" promised to pay a million rubles if someone was poisoned by the store's products. As a result, people began to lick raw eggs. The media for entrepreneurs "You're OK" played up this situation, tying it to the topic of the community.Use situational SMM
Live broadcasts are a cool topic for any business. They provide three important advantages:Live broadcast from the MCRM expert about donor programs and surrogacyIn addition to your own experts, you can conduct joint live broadcasts with invited guests. This will expand the choice of topics and help attract a new audience if you post an announcement of the webinar on the speaker's social networks.
expertise - you will be able to demonstrate your knowledge, which will strengthen trust in the company;
content - broadcast recordings can be used to create new posts, videos and other materials.
Preparing materials based on live broadcasts is convenient - you immediately have expert content that does not need fact-checking. You can quickly prepare and release everything.
live communication - you can answer questions, share news and receive instant feedback;
Conduct live broadcasts
Memes spread quickly across the Internet. One successful meme can bring a bunch of new subscribers and likes. They help to convey complex ideas or advantages of a product with humor.Example of a meme with a trending cat in B2B media VEKAMemes evoke emotions, they are more likely to be liked and reposted. As a result, engagement increases.Post memes
Concise and informative cards are saved to be used as cheat sheets. The audience perceives information better when it is presented visually.