What is the difference between SEO and paid search?
Posted: Mon Jan 20, 2025 8:23 am
Listing ads are ads that allow you to narrow down the users who see your ads to those who have a specific need, based on the keywords that users search for .
For example, let's say you run a restaurant in Shinjuku. In this case, if you display your australia physiotherapist mailing lead ad to users who search for search terms such as "Shinjuku restaurant" or "Shinjuku lunch," there is a very high chance that they will click on it.
This is because users who perform such searches have a clear need to "eat in Shinjuku" (an explicit need).
PPC has a system that allows you to specify such search keywords in advance.
In this way, listing ads are an effective SEM strategy that allows you to market to users who have a clear goal and obvious needs .
We will explain the differences between SEO, the representative SEM, and listing ads, one by one, in terms of click-through rate, cost, controllability, and immediacy.
1) Click-through rate
Organic search results that are ranked higher through SEO have a higher click-through rate than paid ads .
For example, let's say you run a restaurant in Shinjuku. In this case, if you display your australia physiotherapist mailing lead ad to users who search for search terms such as "Shinjuku restaurant" or "Shinjuku lunch," there is a very high chance that they will click on it.
This is because users who perform such searches have a clear need to "eat in Shinjuku" (an explicit need).
PPC has a system that allows you to specify such search keywords in advance.
In this way, listing ads are an effective SEM strategy that allows you to market to users who have a clear goal and obvious needs .
We will explain the differences between SEO, the representative SEM, and listing ads, one by one, in terms of click-through rate, cost, controllability, and immediacy.
1) Click-through rate
Organic search results that are ranked higher through SEO have a higher click-through rate than paid ads .