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Product interest positioning

Posted: Mon Jan 20, 2025 8:17 am
by shaownhasan
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Software-as-a-service (SaaS) marketers in particular are likely to get a lot of value from LinkedIn's product interest targeting. Because this niche focuses on software products, it's ideal for getting your content in front of B2B decision-makers looking for apps and enterprise tools to meet the needs of their teams.

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By using this targeting option, you can reach members who interact with related software products by searching LinkedIn, creating content about these products, or responding to posts about these products. For example, this positioning can help you reach decision-makers who are asking questions about these products or seeking advice.