What do we have in reality?
Posted: Mon Jan 20, 2025 7:00 am
With your successes, you will reinforce the theoretical basis of your plan. You will attribute failures to some external reasons. Is it hard to break out of the “ABC plan success” paradigm? Almost impossible. Because you are inside the system. And to understand this, you need to leave the system. So wThere is a huge gap between client expectations and the capabilities of digital agencies.
And this gap will only grow. Never before have businesses wanted so uae email list much from the agencies they hired, and never before have agencies delivered so little. Marketing according to Kotler is no longer relevant. As, incidentally, is copywriting according to Ogilvy. Both were created for a different reality, in which there were no such crazy speeds of information dissemination. You don't need to position anything anymore - the crowd will position everything for you.
People don't need advertising as never before - it is devalued by information noise today. Just a hint of advertising already has a negative impact on your brand: no one needs your product at all if they need to advertise it. They don't need your creativity. They don't need "beautiful" special effects. The client is ready even without "pretty things", but to get 1 million views on YouTube.
And this gap will only grow. Never before have businesses wanted so uae email list much from the agencies they hired, and never before have agencies delivered so little. Marketing according to Kotler is no longer relevant. As, incidentally, is copywriting according to Ogilvy. Both were created for a different reality, in which there were no such crazy speeds of information dissemination. You don't need to position anything anymore - the crowd will position everything for you.
People don't need advertising as never before - it is devalued by information noise today. Just a hint of advertising already has a negative impact on your brand: no one needs your product at all if they need to advertise it. They don't need your creativity. They don't need "beautiful" special effects. The client is ready even without "pretty things", but to get 1 million views on YouTube.